Marketing Tricks Or TreatsMarketing Tricks Or Treats

If you live in the U.S., at the end of October you'll be preparing for a stream of young children to come to your door on Halloween. One by one or in groups of friends, they'll ring the bell and shout, "Trick or Treat".

To avoid having them actually play a trick on us, you bribe these youngsters with a selection of mini candy bars. You could offer them healthy treats like apples or small boxes of raisins or you could try something novel like telling them a favorite joke, but most young children are on a mission. They want to fill their plastic pumpkins and pillowcases with candy as quickly as possible.

You may not be a fan of sugar-based diets, but if you enjoy seeing all those undersized fairy godmothers and ghosts and goblins on Halloween, you'll indulge them and dole out one candy bar after another. Your costumed customers know what they want. If they don't get it from you, they'll go next door.

This Halloween strategy can also help you grow your business. Want to get a steady stream of customers coming to your door? Want to avoid having potential clients go next door? Offer them a free treat! It works to get children ringing doorbells and talking to adults whom they barely know, and it will work for your business.

What kind of treats will bring in your prospects? Probably not Snickers Bars or Reese's Peanut Butter Cups, delicious as these are. The answer depends on what you sell and what your prospects want. For example, if your prospects want to:

- Improve their finances - offer them a free guide or a workshop on ways to make more and save more money.

- Sell their home - give them a guide to maximizing their profits.

- Increase their physical mobility and avoid pain - give them tips on ways to improve their posture and strength.

- Get better results with their advertising - give them a guide to writing ads that get a better response.

If you know what your prospects want, you can pull them in like kids at Halloween with the right treat, free report or workshop. Using this strategy on the Internet, you can attract hundreds of qualified prospects each month to your business.

Over twenty thousand people currently subscribe to my weekly marketing newsletter. Each of them signed up in response to my offer of a free marketing guide. And this free marketing guide continues to attract over a thousand new subscribers each month.

Marketing Tricks to Avoid

Some companies think that tricking people into trying their services or products is a clever way to attract customers.

phone companies and credit card companies offer low introductory rates that are subject to steep increases a few months later. Some small businesses make wild promises that their services and products don't live up to.

No one likes to have tricks played on him or her at Halloween or any other time. Strong s.ales depend on trust. Violate trust and good will with marketing gimmickry, and you've lost your prospect for good - and probably several of the friends they tell about you as well.

Marketing Treats to Use

Offer prospects a treat to get them to contact you, to stay in touch, to visit your showroom and to thank them for making a purchase. Not sure what to give away to prompt prospects to contact you and visit your store?

In the 1930s, Wall Drug in Wall, South Dakota built a reputation and their business by giving away a glass of ice water. Before cars were air-conditioned, the promise of a cold glass of water was enough to pull a steady stream of hot and thirsty travelers off the highway and into the store.

Today people are hungry for information and ideas that will solve their daily problems and simplify their lives. A Stamford, Connecticut financial firm used a series of free workshops for wealthy investors to pull in prospects and quickly added millions under management.

Make your free offer something your prospects won't want to turn down, whether it's a report, article, workshop, or educational CD. It doesn't have to be big but it does need to target the interests of your market and be related to your products and services.

With the right freebie, the right treat, you'll attract prospects by the thousands and see your sales skyrocket.

2005 ? In Mind Communications, LLC. All rights reserved

by Charlie Cook
References and Bibliography

The author, Charlie Cook, helps, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the Free Small Business Marketing Ideas eBook, '7 Steps to get more clients and grow your business' at

Rated:NR/0 Votes
Add To My Article Reading List
Add To My Article Reading List
Print Article
More Article By Charlie Cook
More Article by Charlie Cook
More Articles From Marketing
More Articles From Marketing
Related Articles and Readings
Internet Marketing Guide By: Jack Elmy
If you are considering launching a website for your business or entering the lucrative world of e-commerce by starting an online business, there are a few things you need to keep in mind in order to assure your web site's success. Without taking the time to understand how the Internet ...
A Beginners Guide to Internet Marketing Who Should You Believe By: Jason DeVelvis
If you are new to the Internet Marketing arena, you are probably confused by all of the information that you have read. There is so much information out there that it can be overwhelming even to the most seasoned Internet Marketers. There is a multitude of beginner's Internet Marketing information. ...
A Five Step Guide to Information Marketing Systems By: Mark Thomas Walters
If you want to discover an information marketing system which you can use to make money online, then read this now Below you will find a step-by-step guide to information ...
Selfpublishing Timetable Your Personal Tracking Tool By: Marilyn Ross
In The Complete Guide to Self-Publishing we've tried to stress that for your self-publishing venture to have a good chance of success, you must plan and execute your actions carefully. This timetable will serve as a checklist to help you use your time wisely and do things in the most ...
Six-Figure CPA Income - Your Ultimate Guide By: Christopher Granger
Cost per action - that is what a product called Zero Friction Marketing is all about This will be your guide to earn that fascinating six-figure amount without the need to sell any product ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more


  • » Active Categories: 419
  • » Active Articles:252603
  • » Active Authors:31917
  • » Active Members: 38237
  • » Statistics Updated:
    - Tue Sep 1st, 2020 09:28AM EST