Creating A Business Story Can Improve Company VisionCreating A Business Story Can Improve Company Vision

If you own a growing online business with multiple employees do your staff members know your story? Do they understand the importance of your story to the success of the company? Have you given them a reason to care?

"Story?" I hear the collective question raised from readers. "What kind of story?"

Most businesses are very good at developing statistical data to pass along to staff members and investors. Have you observed what happens to this data? It is generally thumbed through and then set aside for 'later reading'. The time for reading that material rarely ever happens and generally receives a mental, "Blah, blah, blah" response.

Maybe we have forgotten in our grownup world the joy we find in stories. I bet you had a favorite book as a child and I bet that story was revisited over and over again. You probably are remembering that story right now.

This is the reason for a business story. You likely already have a "once upon a time..." story. This is a historical review of your business and most of your employees understand the basics of your company history.

Perhaps a better question might be whether your company has a story for the future. Sure, this story will be subject to change and it will likely involve the voices of multiple storytellers to construct, but this will be the story that helps your employees understand where you're going.

The story features no bullet points and no five-step plan to ultimate business success. The story involves people and dreams and invites everyone to join in the vision - become part of the story.

When you talk about the "once upon a time..." story you are likely talking about YOUR story. The future story is not yours alone. New personalities will fit into the story and work to complete a larger picture of where the story will go.

Like a stage play your employees will have to identify their role and play their part. They will need to take absolute ownership in the story.

Your staff will respond much better to a story than they will to cold hard data. The percentages do not allow them to respond in typical human fashion, but if there is a proverbial dragon to be slain or a villain to capture they will respond much better.

Perhaps the idea sounds foolish, but the whole notion of business storytelling is to tap into the emotions of the employees. If your staff can connect with the emotions of the storytelling they can connect with the vision of the company to a greater degree.

If you are not a natural born storyteller you should consider visiting with other key staff members to develop the story or ask a writer or business development service to help you craft the first draft of your story.

One this is complete you should invite your staff together and share the story. Some may find the exercise a little strange. Some may see themselves in the story, but in the end they should all be able to understand and be inspired by the word pictures developed within a business story.
by Scott Lindsay
References and Bibliography
Make A Website in minutes with the Website Builder at HighPowerSites.com. Start a HOME BUSINESS and Sell Ebooks at BooksWealth.com.
Rated:NR/0 Votes
4 Views
Add To My Article Reading List
Add To My Article Reading List
Print Article
Print
More Article By Scott Lindsay
More Article by Scott Lindsay
Share
More Articles From Small Business
More Articles From Small Business
Related Articles and Readings
Is Home Business Entrepreneurship for You By: Arman Rahman
For most people, starting a Home Business is a way to realise their financial dreams. With the Home Business, the entrepreneur hopes to be finally free from the routine and pains of having a job.Like any other business, there will always be a period of time (normally in the beginning) ...
Survey Yourself Before Going Into Business By: James Little
1. Why should there be anyone would do business with you?This could be the very first question that you must ask yourself before anything else. You got to demand yourself to an answer to this. Why the heck on earth would anybody pay for this ?Junk? you're selling? Yup, ?Junk?, ...
Business Is Business By: Darryl Robinson
A legitimate business of your own, Ahhh? the sweet smell of success! One can almost taste it, yet it seems to so many that owning or prospering in your own business, is a dream or an aspiration that is just beyond reach.And without the proper preparation, they quickly decide to ...
The Business Chiropractor - Get Your Business Spine in Line (Part 1 of 3) By: Patrick Daugherty
Have you ever felt like your heart just wasn't in something that you did I can remember when I was a teenager and my dad told me I had to wash the car when I already had plans that day with my ...
Business VOIP By: Charles Fuchs
Business VOIP offers advantages over regular telephone service that allow business more freedom and savings than ever before. Today's technology driven society predicts that if you do not have business VOIP, you will soon. However, before you jump on the business VOIP bandwagon, you should know what business ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of ezinepost.com. ezinepost.com  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more

StatisticsEZINEPOST.COM

  • » Active Categories: 419
  • » Active Articles:252603
  • » Active Authors:31917
  • » Active Members: 38237
  • » Statistics Updated:
    - Tue Sep 1st, 2020 09:28AM EST