Creative Ideas For Your Company CalendarCreative Ideas For Your Company Calendar

A company calendar is a mainstay for many gift presentations to clients and business contacts at Christmas time; they come in all shapes, sizes and taste ranging from the professionally shot and prepared iconic office gifts to the tacky and pornographic. In between lies the vast majority of calendars and many could do with a little e makeover in the imagination department but never the less, these gifts last for an entire year and therein lies their marketing worth.

Imagine how much you would have to pay to have an advertisement for your business in the newspaper every day of the year and still have no guarantee that your target audience will actually see it? This is exactly what a calendar achieves; an office and work tool which the recipient of your calendar gift is likely to use every single working day! You can see very quickly that you should be putting something extra into the design and production of the calendar and here are some ideas for you to consider.

Use Your Best Asset - Your Employees

Every month of the year usually ends up with some glossy photograph of landscape, fast car or good looking model; everyone does this so why should you? Try using your own staff as the subject so you are communicating to your customers and the world at large the human faces who are frequently nothing more than an impersonal email address or a disembodied voice on the telephone. This pays dividends too when it comes to your relations with your staff - you are promoting hem as they promote your business and it's a win-win situation.

Use Your Customers

Try using your customers as your subjects instead of seasonal countryside scenes; take the opportunity to demonstrate real-life case studies of how your business has helped a customer with a good quality photograph of them and their business. This creates variety and interest while advancing your company image and reputation for satisfying customer needs and demands very well. It is also great for creating variety within the calendar itself so each month will have a very different subject but the story will be the same theme - how well your business stakes care of customers. Your customers will probably be happy to cooperate too as after all they're getting some free exposure from your efforts so again, it's a win-win situation.

Avoid Religious, Political and Non-PC Themes

You never know who is going to see your calendar (or any themed business stationery or communication) so you need to be circumspect when it comes to the themes and subjects. Generally steer clear of religious subjects though you can include Christmas as though many people do not appreciate the religious aspects of the festival, it is nevertheless an almost universal time of good cheer. Avoiding political themes or any subject which may be construed as being overtly racist or prejudiced is a very good idea - do you really want to end up losing a good customer because you vote one way and they don't?

Calendars Aren't Just For Hanging on the Wall

Don't restrict yourself to a calendar that will sit on the desk or hand on the wall. Think outside the box a little and consider other formats which will serve the same function such as plastic cards with a calendar imprinted for use in the wallet or purse, or how about a calendar which is made of something different from paper or card?
by Larry Reaves
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Written by Lawrence Reaves. Conquest Graphics printing company provides high quality printing, including brochure printing and other services, at low prices.
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