Reduce Your Carbon Footprint And Grow Your BusinessReduce Your Carbon Footprint And Grow Your Business

Many businesses look at advertising online as a way of generating extra business but don't realise they are also doing their bit to help safeguard the environment.

Activ work with businesses on a daily basis to help develop a successful online marketing strategy (utilising web design, online advertising, search engine optimisation amongst other things) and have helped businesses across the World, from the UK to Spain, Australia to France!

Businesses signing up to Activ are not only saving themselves money by opting for cost effective web design but are also doing their bit to help safeguard the environment.

By marketing their goods and services on-line and reaching their customers via the internet they are helping to cut printing costs which in turn saves paper and ultimately trees.

Activ director Simon Rickett added: "We're all aware of the need to be greener wherever possible - a point driven home recently by Prince Charles who claimed that capitalism and consumerism have brought the world to the brink of environmental collapse."

"Whether or not you agree with his views, climate change is inarguably having an impact on the planet and we all need to look at ways of reducing our carbon footprint."

"Choosing to invest in a website is an excellent way - particularly for sectors involved in e-commerce who have in the past marketed their services via printed materials."

"For example, a restaurant which has a website can quickly and effectively tell customers what's on its new menu by adding this information to its web pages rather than having flyers printed off and distributed."

"Using the internet also saves companies the additional expense of advertising in newspapers and magazines while affording them the opportunity of reaching a much larger audience."

"It also offers greater flexibility too with changes and updates to web pages able to be made immediately."

"It may seem obvious but the environmental benefits of investing in an online presence are often overlooked."

Activ now has customers representing a comprehensive range of retail sectors, including hotel and travel, sports and leisure, food and restaurants , gardening and home furnishing to name but a few.

Simon added: "For many of our customers having a website designed was a big step. Judging from the many glowing testimonials we receive, though, it was an affordable and timely business decision which is already reaping sales and marketing benefits and helping them become more environmentally friendly."

Activ have experts in all sectors and advise businesses daily on how to grow their business online, focussing mainly on small businesses, Activ advise how a website can:

- Save a business time
- Save a business money
- Make a business money

Dillon Boivin, Simon's fellow Director adds: "Many small businesses haven't yet embraced the power of the internet yet but once they do they never look back, internet marketing has proven time and time again that it is not only the most cost-effective form of marketing but also the most effective, driving business sales and growth faster than any other media in history".

If you are a small business and are looking to embrace the internet Activ can help!
by Simon Rickett
References and Bibliography
Simon Rickett is one of the Directors of Activ, to find out more about the group visit the Activ Website
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