Paying For Google Domain Parking?Paying For Google Domain Parking?


We all know, as Domain owners with parked domains, that domain parking is an evolving process. Publish a mini-site to the Web, containing little or no content of any worth and you will soon find that Google denounce it as a violation of Google Adsense's TOS. Even if you are developing a website and have yet to add additional pages, Google could interpret this web site as 'search spam' and apply penalties. So, either develop your web site quickly so that it has two or three pages, or arrange to have your pages parked with a reputable domain parking company. Google is one such company, but Google domain parking does come with a degree of vigilance required.

Vigilance Needed

Google domain parking may well be a way to avoid Google's stealth tactics that seem to be posing an insidious risk to Domain owners everywhere. One of the tricks up Google's metaphoric sleeve is to focus on specific domain parking pages and re-categorise them as being domain advertisements, slotting them in amongst the columns reserved for URL and domains: the next step that Google takes in this downward spiral is to nudge your parked domain to reveal 'website error pages' which Google conveniently categorises as no more than 'error page ads'.

On the face of it, the categorisation may not matter so much - if it were not for the fact that, in re-labelling your parked domain as 'error page ads', it also removes any identifying URL from your web page: I am sure you can see where I am going with this? At least if Google is doing the domain parking you would be able to rest easy that your website is probably safe from these underhand tactics. The other way to avoid penalties from Google is for your web site to feature Adsense coding on the page. Yet Google domain parking can remove other valuable sources of revenue - such as that available from MSN ads which tend to convert with a better click-through rate.

Paying to Park with Google

The internet is a rich breeding ground for rumours - one of which involves Google domain parking. It would appear, if the rumours are to be believed, that Google intends to charge for parking domains in order to dissuade spammers from parking many hundreds of sites at a time. Unfortunately, this is likely to be detrimental to both the genuine domain owners and to Google domain parking in general as the whole process is likely to prove too expensive to domain owners to support. Overall, for domain owners, this is not going to be financially viable for them to continue to have their sites maintained with Google domain parking.

Basically, the idea behind this new enterprise of Google's is to continue to provide Adsense for free but to ensure that all domain owners pay for the privilege of using Google domain parking at the same time, thereby reducing any profits domain owners are likely to make from click-through rates. While Google can only be commended on reducing the 'junk' element from Google domain parking, the phrase 'cutting of their nose to spite their face' springs to mind as domain owners are simply not going to support Google domain parking - it just wouldn't be cost effective to do so.
by Tony Shapiro
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