The Staying Power Of The Bumper StickerThe Staying Power Of The Bumper Sticker

Since bumper stickers first made their way into public consumption, people have used them to display everything from their political beliefs to their pride in their children's accomplishment, and from their preference in music to their sense of humor. Even today, post presidential election, people are still using bumper stickers to get their message across. What makes these rectangular (or oval, or square) labels still such a popular form of expression?

One reason is that they have so many uses. With the many sizes and printing colors available, you can convey all sorts of information on a bumper sticker. From the oval location stickers (OBX, for example) to the larger rectangular bumper sticker, you can include as much or as little text and design as you want. Plus, the sky is the limit as far as subject matter, so bumper stickers can be used by all sorts of organizations such as political organizations, hotels and travel-related businesses, churches, schools, realtors, auto dealers, and even bands and retail stores.

Another reason is that anyone can order them, so even if you just have a funny saying that you want to share, or if you have a small business that you want to promote, some bumper sticker manufacturers have small minimums and low prices that make it possible for you to order bumper stickers to sell or give away for free.

Still another reason that bumper stickers are so popular is that they are very resilient. The vinyl material and high-tech adhesive used on today's bumper stickers is far superior to the materials of the past. Gone are the days of cracking and peeling labels, which degrade your message and make your car look beat up and shoddy. Today's adhesives leave no residue when removed, but stay put beautifully until you decide to remove the label yourself. Plus, your message says clear and colorful, as a good manufacturer will apply a protective laminate to make sure your sticker looks as good as new for its entire life on your bumper. The flexibility of today's vinyl bumper stickers allow the label to conform to your bumper, no matter what shape its profile may be.

The main reason that bumper stickers are still so popular is that they are available in such a wide range of styles and are highly customizable. Plus, with the low minimums and low prices involved with ordering from a reputable manufacturer, you can use bumper stickers for novelty purposes or party favors - you're not limited to ordering them only for political campaigns or corporate branding - though they are perfectly suited for that, as well. Wedding receptions, family reunions, small clubs, and inside jokes for friends are no longer off-limits for this popular form of advertising.

If you are still apprehensive about the bumper sticker, you can consider a vinyl static cling decal, which is something used on the inside of car windows and contains no adhesive at all. The bonus to this type of product is that it can be repositioned, so you can take it from car to car with you.

All in all, bumper stickers are still a very valid form of marketing and of personal expression. They are a fun way to display your personal thoughts or political messages, and they are an inexpensive way to reach a lot of people.
by Mark Trumper
References and Bibliography
By Mark Trumper, President of MaverickLabel.com, the Internet's leading provider of custom labels, stickers and bumper stickers. From labels, to window decals to bumper stickers, MaverickLabel.com can provide all of your label needs. Call 1-800-537-8816.
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