Telemarketing - Top Six Tips To Make You Mega Successful And Get The SaleTelemarketing - Top Six Tips To Make You Mega Successful And Get The Sale

Telemarketing is an unbeatable tool used by business marketers for generating leads. However, most people do not see telemarketing calls in a good light as they are perceived as intrusive, badgering, and often, inconveniently timed. This attitude has developed because of the poor professionalism exhibited by some telemarketers and inept management that pressurizes its executives to get results without considering long-term consequences.

The attitude of the people towards your telemarketing calls can be changed by imbibing a level of professionalism that sets them apart from the vanilla variety thronging the market. Whether you have your own telemarketing department or outsource the services, professionalism is key to winning customer's goodwill.

How can you bring professionalism into telemarketing? Here are a few guidelines:

1. Start the conversation with your name and the company's name
If you receive a call about a product, and the caller launches into promises and guarantees without identifying herself or the company selling the product, you're likely to think it's a sham. The same goes for all customers. Identifying yourself and the company you work for makes the call credible. Giving a first and last name works even better for business-to-business calls and high-end consumers.

2. Ask if it is a convenient time
The second step is to ask the consumer if it is convenient to talk now. The customer will appreciate your respecting their time and will be more open to the conversation when you call again. Ask for a time when it would be convenient to call and make sure you stick to it. The go-ahead to call again is in itself an encouraging sign of a possible sales lead.

3. Precede telemarketing with other marketing efforts
Telemarketing becomes more effective if it is supplemented with other marketing strategies such as a direct mail, television or radio advertisement. You can lead the conversation by referring to the "ad in the paper" or "the mailer you received from our company". This makes the call more genuine and the consumer can immediately relate to the product or service you are promoting. If they're interested, they will hear you out attentively.

4. Do not mess with Do-Not-Call regulations
The Do-Not-Call registry came up for a reason and messing with it can get your company into serious legal trouble. Do-Not-Call regulations change regularly and vary at state and national levels. It is very important that telemarketers conform to regulations to avoid litigations and damages. This is half the reason many companies prefer to outsource telemarketing services to third party professional agencies.

5. Record information in a prospect database
Consumers are often annoyed by calls from the same company asking the same thing after a gap of just a day or so. This happens in companies where telemarketers do not track and record information in a common database. Information gathered in a call is crucial data for future sale prospects. In addition, if a telemarketer can refer to a previous conversation with the customer, the customer will feel valued. Value your customer, goodwill to you.

6. Never compromise on quality
In a telemarketing sales campaign, customers come in direct contact with people who are representing your brand. The quality of this contact will have a defining impact on the customer's perception of your company. Though costs are important, they should not override quality in telemarketing. Whether you interview telemarketers directly or hire a third party telemarketing agency, quality should be the chief criterion in your hiring decision.

Professional telemarketing services can improve the rate of lead generations and build a good image of your company. Even if consumers do not make a purchase today, they will be amenable to buying from your brand tomorrow.
by Daljeet Sidhu
References and Bibliography
Daljeet Sidhu is at TradeSeam. Read our telemarketing advice. Compare telemarketing quotes. Sellers JOIN for sales leads.
Rated:NR/0 Votes
Add To My Article Reading List
Add To My Article Reading List
Print Article
More Article By Daljeet Sidhu
More Article by Daljeet Sidhu
More Articles From Telemarketing
More Articles From Telemarketing
Related Articles and Readings
Outsource Telemarketing - Use These 10 Tips to Hire Them to Supercharge Your Sales Effort By: Daljeet S. Sidhu
A telemarketing service works by contacting your potential customers on the phone These services can help your business build and expand your client base and generate sales ...
Telemarketing - Top Five Tips to Make Cold Calls Effective Again By: Daljeet Sidhu
Telemarketing despite Do-No-Call registries is still a popular medium of generating leads for business marketers However, businesses should not plunge into cold calling blindly unless they want more customers joining the Do-Not-Call registry ...
Telemarketing - Outsource to Avoid These 7 Challenges of In-House Facility By: Daljeet Sidhu
Businesses outsource their telemarketing needs to a professional company because the establishment and maintenance of an in-house telemarketing facility is in itself a challenge The installation of the required telemarketing equipment and training ...
Outsourced Telemarketing - A Great Boon For Small Business and How to Find a Quality Service By: Daljeet Sidhu
Telemarketing calls are very often viewed with annoyance and treated as spam calls to say the least With estimated US revenue of $15 Billion per year, the industry plays a key role in garnering customers for various companies by generating new ...
The New Telemarketing Part II Why Do We Need It By: Dr Gary S Goodman
Second in a series of articles, we'll discuss various issues and practices associated with modern ways of selling over the phone.*****************************************************************The New Telemarketing? is a set of selling practices designed to accomplish several things:(1) To sell more goods and services than its predecessor, the 'traditional? style;(2) To be less offensive than its ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more


  • » Active Categories: 419
  • » Active Articles:252609
  • » Active Authors:31915
  • » Active Members: 38222
  • » Statistics Updated:
    - Thu May 7th, 2020 12:50AM EST