The Heart Of Your List Building Engine - The Squeeze PageThe Heart Of Your List Building Engine - The Squeeze Page

Okay, so you're all set to get started making money as an affiliate. You've got a Clickbank account, you've done your research, picked a niche, and you've got a few products to promote.... But who are you gonna promote them to? Looks like you're gonna need to build an email list!

You've probably heard the expression: "The money's in the list" and it's absolutely true. Your email list is your captive market that you develop a relationship with and promote your products to. Without a list, there's very little chance of driving traffic to your website, or selling anything at all. Building a list is you absolute top priority, if you're going to be a successful marketer.

Now you can't go around blindly emailing people at random, for two very good reasons:

1. You have no idea if you're reaching an audience who are actually interested in the products you're promoting.

2. Nobody likes SPAM, and you could get slapped for violating the CAN-SPAM Act., which could have serious penalties.

Don't worry though, building a list isn't all that hard, but in order to collect the email addresses that you can safely send promotional emails to, you have to set up a squeeze page. A squeeze page is basically a single-page website with a web form that entices interested visitors to "opt-in" to your mailing list by offering a free product, such as an ebook, application software, videos or information in exchange for their email address.

A squeeze page can range from basic designs, with a minimum of graphics and a few lines of text, to eye-catching, mini-sales pages with slick graphics, video and audio clips. While video squeeze pages are more popular these days, both can be effective, depending on the nature of your campaign. You might want to "split test" a couple of different design types, and track which ones are more effective in converting subscribers.

If you don't know much about HTML or web design, not to worry. There are a couple of ways to obtain squeeze pages that you can use to collect those all important opt-in email addresses.

You could hire a web designer to build some squeeze pages for you, but unless you know the person doing the work, you never really know what you're going to get (or if you're going to get it at all) and it could end up costing a tidy sum of money for opt-in pages that may or may not be attractive, or effective in converting curious visitors into subscribers.

On the other hand, there are plenty of places on the internet where you can obtain ready-made, professionally designed squeeze pages that with a few simple modifications can be customized to suit whatever affiliate campaign you may be promoting. Many of these sources offer a large library of squeeze page designs, created by industry professionals for a very modest price. And the best part is; you can actually see what you're going to get before you purchase!
by Ed Corcoran
References and Bibliography
Ed Corcoran is an internet marketer and publishes Prosperity 101 - A blog and newsletter for affiliate marketing newbies. To get 4 free, professionally designed Squeeze Pages that you can customize to build your list, and promote your affiliate products go to: www.eds-links.com/squeezepages
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