How To Avoid Google Indexing ProblemsHow To Avoid Google Indexing Problems

Yes, every now and then, even the major search engines have technical difficulties. Google continues to have indexing problems from time to time. It's even talked about at length in the Google webmaster forum where they have discussed even valid (non spammy) Blogger blogs being de-indexed. On a side note - it's great to see that Google is actually using its eating its own dog food here. If Blogger is having problems just like normal websites are, then it stands to reason that Google is in fact using its own indexing system for products that it owns, as well as using it for the rest of us.

One thing that always concerns me is the fact that people tend to freak out when big G makes a change that affects them directly. Sure, they're worried that the decrease in traffic will affect their revenues, which is a valid concern. But, why are they building their entire Internet Empire around something they have absolutely no control over?

Building your entire traffic plan around Google or any other search engine is not a wise business decision. Sure they are currently the main search engine and we have to make the necessary concessions on our end to please them. It's a fact - we need them as long as they're the top search provider. But, you shouldn't build your entire business around them. It doesn't matter if you have a brick and mortar store with a website that drives sales to your offline business, or if you have a virtual business and your entire revenue base comes from the Internet.

Why not think of them as a business partner who sends you traffic in return for your high value content. The same concept is equally true for Yahoo and Bing. The difference here is that it's not really a close business partnership. They're pretty vague about what they tell you they want and you are always trying to figure out what they want. That has to be immensely frustrating!

So, how can you make the most out of this weak business partnership? First, continue to hold up your end of the bargain by providing high quality content that adds value to your site visitors, and quit worrying about the technicalities of the search engines. Leave that to me and other SEO consultants. Check back often or better yet sign up for my newsletter and I'll keep you informed. Second, as long as Google continues to send you traffic what are you going to do with it? Are you going to hope that someone buys something, calls you or fills out your contact form when they land on your website? What if they don't? Did you take every opportunity to capture their information so you can follow up?

This is one thing I coach all of my clients on - You have to do everything within your power to capture the visitor information so you can follow up with them and keep them in your sales pipeline. If you don't, it's no different than a customer walking into a brick and mortar business and no one asks them if they can be helped...they eventually leave and may not come back. Your aim is to capture their name and at least one contact method. The three primary contact methods are address, phone number and email address. Make those all required fields on your capture forms and test repeatedly to see where the sweet spot is for your visitor demographic. Some people don't want to disclose their information, some do freely and some simply don't trust you enough yet because your site didn't earn that trust yet. (That's a topic for another article at another time)

So, make sure you're taking advantage of the traffic the search engines are sending you - and that you're doing your best to capture visitor information so that you can follow up with them directly. If you do that, then you don't have to rely on search engines for the majority of your business.
by Matthew Bass
References and Bibliography
Matthew Bass is the CEO of - a full service small business seo firm dedicated to helping small to medium businesses with seo, website design, reputation management, email marketing and more. Our business is to help you get more business! Contact us today to receive a free SEO consultation.
Rated:NR/0 Votes
Add To My Article Reading List
Add To My Article Reading List
Print Article
More Article By Matthew Bass
More Article by Matthew Bass
More Articles From Marketing
More Articles From Marketing
Related Articles and Readings
Getting Indexed in Google Quick and Easy By: Halstatt Pires
Google is the dominant search engine on the net, controlling more traffic than Yahoo and MSN combined. This means you need to get your entire site into Google as fast as possible.Getting Indexed in Google ? Quick and EasyMillions upon millions of dollars have been made by sites getting ranked ...
Search Engine Optimization Strategies: Related Keywords By: Matthew Bredel
If you are trying to get more traffic and improve your search engine rankings, learn a bit about LSI to enhance your SEO strategy Here's some helpful information to help you understand why taking time to sprinkle latent semantic indexing into your ...
Google Website and Web Page Indexing for Dummies By: Michael Turner
You may have heard how important it is to have your website optimized for search engines, especially Google, which is currently the most popular worldwide. The reason for this is so your website will be ranked high in the search engines and people will see your site first, click on ...
4 Tricks For Lightning Fast Indexing By: Anik Singal
The biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you. Here are the four main ways to assure yourself fast indexing:Indexing Tip #1: Never launch a new site with a lot of ...
Speed Indexing 3 Steps to Getting Your Website Listed in Google Quickly By: Michael Turner
Getting your website listed in Google quickly simply requires that you know what Google is looking for and how to apply that to your site. Fortunately, what Google is looking for is pretty easy to understand and use in your marketing plan. Start with these suggestions as soon as possible ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more


  • » Active Categories: 419
  • » Active Articles:252603
  • » Active Authors:31917
  • » Active Members: 38237
  • » Statistics Updated:
    - Tue Sep 1st, 2020 09:28AM EST