SEO And Guest Blogging Are Always Tied TogetherSEO And Guest Blogging Are Always Tied Together

Ways to stop Spamming Guest posts:

Guest Blogging is the best way to boost traffic and increase sales for a site. Right now, it is becoming spammy. This is because some companies are sending emails to every blogger they see asking to guest post. Guest posting is not worthy now, as companies are publishing irrelevant low quality content in guest post. So, most of the Bloggers are now ignoring such email request by knowing the people those are just hitting up for getting backlinks. So, Search engines may prefer following activities to make guest blogging worthy again.

  1. Lay more weight on social signals.
  2. Cut down guest-post links from irrelevant blogs and rich anchor text from guest post.
  3. Concentrating more at author rank to identify whether the content is high or low quality.

Also, considering guest posting just to rank for specific head terms, is not a better long-term strategy. But continuously doing guest posting will surely boost the traffic, overall sales and improve overall site authority.

Blogs will crackdown on guest posters

It is quite true that now it is possible to get links from higher authority resources like Huffington Post, Business Insider etc., by applying for guest author accounts. There are some blogs with a specific option called “Instant Publish”, which publishes the guest post without an editor’s review.

So, now the bigger blogs started cracking down this guest posting method, as many spam is created in their blogs, as the post consists only of rich anchor text links to auto insurance sites.

Guest posts must be approved by editors in large sites that have authority. It leads a way to write quality relevant content without stuffing links. In order to gain links from high authority blogs, following points have to be considered which will surely improve rank in search engine results.

  • Linking to own website only when it is relevant and beneficial to the user.
  • Writing high quality content that is useful to the reader.
  • Avoiding rich anchor text that will cause editors to disqualify your post.

Guest posting and SEO

Guest posting will help rankings, when rich anchor text are avoided and linked only to the site those are beneficial to the user. Gaining rank for head terms are impossible now. But still, links will help in overall site authority and traffic, which is more valuable.  Following safe activities must be considered while guest posting

  • Post on relevant blogs – Posting in bigger blogs, which are relevant to the site will boost traffic, sales and provide more good experience than posting on small blogs.
  • Avoid rich anchor text – Rich anchor text will probably cause the site to get penalized at the end, if links are built through guest posts.
  • Increasing author rank – Publishing valuable content only, will make search engine to consider you as a good writer.
  •  Co-citations are valuable – Just having the site mentioned in the article also help ranking even if there is no link from the site.
by Ashley Bailey
References and Bibliography
Ashley Bailey is a blogger and web content writer at Melbourne ZuanSEO Company in Australia. She loves to share tips and tricks about SEO and link building practices.
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