The ABCs Of Building A Stronger Consumer Engagement Through High-Quality Email List And Valuable ContentThe ABCs Of Building A Stronger Consumer Engagement Through High-Quality Email List And Valuable Content

Marketers can never go wrong with email marketing as this has been proven to give favorable results to many brands if this will be utilized the right away. Since most of the brands today are also publishers of valuable content with aims to deliver essential information that will be useful to people, raising the brands' awareness will be further promoted if this will be done through email.

Email is a digital marketing tool that is used in exchanging the valuable content from one author to one or more recipients. The recipients are the potential customers gained from the email list that is provided by an email marketing database that could generate leads more efficiently - which ensures marketers that they will be able to have the lowest bounce rate, up-to-date email list, strict control on the distribution, and gain the most comprehensive data set. And when it comes to effective email marketing, is the leading email list provider that marketers can trust.

The need for a reliable email list comes from the idea that strategic email marketing program will only show positive results if the email distributed will be able to grow brands' audience, contains premium content, and if this content could lead the customer to the client's website to drive traffic based on the recipients listed. And aside from subscribing to to gain high-quality email list, there are other ways to grow marketer's email list, and that is through:

• A call to action to join email list with sign up links

With the rise of content marketing that brings high quality content, adapting one of the key messages of the brand and creating a clear call to action to join the brands' email list is a good start for marketers to have the email sign up link be shared which will serve as a link between the brand and the customers. Thus, brand engagement will be established as audiences show their interest to the organization by signing up.

• Brands' updates for the Latest Happenings

Giving consumers something to look forward to through snippets of email shared more often will fill the gap that consumers often experience when they missed the great stuffs that the brands offer. This strategy will drive consumers to sign up for future messages which are bound to draw more serious and valuable subscribers that show great interest in what the brands say in their inbox. This is important since the email conversion rate when compared to Facebook and Twitter is 40 times higher which moves a mere fan to a subscriber that has a greater chance to patronize the brand.

• Catchy subject lines to demand high clicks

The number of clicks, opens and reads solely depends on how subject lines were created to catch the attention of the audience, unless brands want their audience to directly hit the delete button without even taking a glimpse of what's inside the email. Writing a concise and creative subject lines for the newsletter to be sent to the recipients listed on the email list will demand higher clicks and reads. Though there is no perfect formula for creating a catchy subject line, considering the following features of excellent subject lines that includes short and sweet, clear and compelling; and inspirational could greatly help marketers have their brands be recognized with an engaging email that subscribers will always anticipate.

With an effective email marketing strategy implemented, it cannot be denied that building a bigger audience, gaining a wider distribution of content through email and establishing a stronger connection with the subscribers is no brainer. This will help marketers build a good online reputation that will support the growth of the brand in the coming years; that being open to every possibility and opportunities to get close to the consumers with high quality email list, will surely lead brands to a higher conversion.

by Joel Fu
References and Bibliography
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