Is Your Website Visitors Data Secure?Is Your Website Visitors Data Secure?

In the back of a textbook written in 1987, your faithful writer recently discovered an order form with which you could send off for other reference books. To pay for them, you simply wrote down your full name & address, complete credit card number & start/expiry date, added your unique signature and trusted it to the postal service. Remote shopping security has come a long, long way in the intervening three decades and we wouldn’t dream of being so lax with our details now. So how are the big companies helping to ensure our safety today?

When it comes to internet giants, they don’t come much bigger than Google. The company diversifies daily, embracing new technologies and methodologies that have global impact on internet marketing, web development and the usage/design of e-commerce and m-commerce websites right across the board. So when it comes to security, many eyes naturally turn to Google as a natural leader of how the situation will proceed.

The search engine of choice across all continents have recently taken a further step in encouraging all websites to adopt HTTPS, or ‘secure browsing’, as standard. Parisa Tabriz, a computer security expert with the global giant, dropped hints that all websites accessed in its Chrome browser are soon to display a padlock clearly emblazoned with a red X when displaying any page that is delivered over an unencrypted connection.

Currently, Google Chrome display settings presents users with either:

  • A blank white screen for a non-secure HTTP connection

  • A green padlock to show a secure HTTPS connection

  • A padlock with red X to show HTTPS page that should be secure but isn’t

Most websites that use sensitive details use HTTPS encryption but this latest step shows Google’s belief that all websites should be similarly secured, whether they are transactional, e-commerce websites or not - any insecure connection leaves the user vulnerable to their browsing being snooped on.

To avoid a red X-padlock being shown, immediately making most potential customers retreat, every website will need to have a secure, properly-implemented SSL certificate of its own. A skilled, experienced web development agency like Brickweb can guide you smoothly and seamlessly through the change, keeping your e-commerce websites going with a green light all the way.

by Luke Gilrane
References and Bibliography
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More information on Brickweb web development agency here
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