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What Kind Of Impression Is Your Website Doing?What Kind Of Impression Is Your Website Doing?

You know very well that, when it comes to people, the first impression is usually the one that counts the most. Believe it or not, the same happens in the case of a website. The first encounter between visitors and your website has the power to determine whether a person will return or not. Time is incredibly precious these days, so if someone accesses a website design that is not presentable, doesn’t work well, and doesn’t seem trusty enough, then most certainly that person will turn around in a matter of seconds and will never visit the same website again. Are you willing to take such risks?

  • Does your brand have a story on the homepage?

When a person enters a new website, he or she will want to find out more about your company and brand, and they will want to find it fast. This means that your brand’s story or “About Us” information should be available on the homepage because this is the first page people see when accessing your site. Make sure you use original content and images and that all this information is at the top of the page, not the bottom because chances are that no one will scroll down to see what other info they can find. These are things that any reputable website design marketing agency should know and act accordingly when making a website.

  • For who did you create the products or services you advertise?

Another thing of major interest for your website’s visitors is the part that presents your products or services. The people that access your site would like to find out what you have to offer, so this is another type of info that should be easy to find. Do you know your customer niche? Are you doing your best to communicate with them? Also, be careful not to bombard them with tons of information. Keep things clear, simple, and easy to understand.

  • Are the prices and costs visible to potential clients?

Let’s say people like your company and the products or services you have to offer and how they would like to see how much they will have to spend to get them. You can either attach a list with prices and costs or give potential clients an easy way to request a quote for what they need. Today’s website design also involves quick communication options that will enable a prospect to get in touch with a company’s representatives fast and efficient. Or you can provide a free consultation or e-book with valuable guidelines as a form to attract clients.

  • Is the path toward working with you clear enough?

When someone wishes to work or collaborate with you that’s a great thing. So make sure you don’t lose this business opportunity by making the path toward a collaboration with you visible and simple. With the help of call-to-action and visible signs, everybody should know right away what needs to be done in order to work with you.

  • Give clear explanations about how your product is working

Some of the people that visit your website will certainly be interested in the products and services you have to offer. So convince them to stay by providing high-quality videos, infographics, step-by-step guides, and so on, to let them know how your product works. Of course, you could use the assistance provided by a website design marketing agency that will know how to make these details visible and attract more prospects.

by Sean Parker
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