Confused Between Offensive And Defensive Marketing Strategies?Confused Between Offensive And Defensive Marketing Strategies?

"You are not in the business of Convincing. You are in the business of discovering who has the problem your product or service can solve!”

 – John Di Lemme

The market is growing day by day may it be any field or any industry because the competition is the fuel for it. Rivalry ensues because one or more competitors either senses the stress or perceives an opportunity to enter an industry or to mend its position within an industry! Your marketing strategies decide the fate for your business and that’s for sure a statement we all would agree upon.

In industries where there is strategic interaction among competing firms, companies are constantly tangled in defensive and offensive strategies.

Let’s be first clear about both the strategies!

So one who rules the market in terms of products, services, and sales, along with a virtuous reputation in the market is the Industry Leader. Planning the strategies for gaining a position worth retaining for a long run takes out the sourest sweat. Either you go Offensive or stay defensive! Offensive is basically to build new or strong market position and create competitive advantages and the Defensive is to protect from competitive advantages.

Offensive and defensive marketing strategies have distinct benefits, depending on the status of the business and how successful you are in your industry. An offensive strategy provides a means for your business to hit the market strong and establish a presence, whereas a defensive strategy can help you be at the top of your industry.

No matter which strategy you go with, you need a vigilant planning and resource allocation to reach the largest number of your targets.

Being an entrepreneur, you have almost zilch to lose and all that you have is your service or product. Offensive marketing is a way that helps businesses break into the markets and expand. You have nothing to save unless the worth is known, so it is to put your best offers and promotions out there as a direct challenge to the competition!

Let’s take a quick example, Tesco was the market frontrunner in ‘general merchandising’ when Wal-Mart prompted to move in, aggressive to attract their customers with lower prices. Despite Tesco’s ongoing success, an offensive marketing strategy made it real for Wal-Mart to acquire a strong position in the market

The offensive marketing is not a cake walk for sure, you need to be very specific about the strategies. Being a part of many successful startups, I have tasted every bit of the market and would be revealing the strategies we have followed in the past and have worked like magic in the next pulse!

by Anish Desai
References and Bibliography
A demonstrated business mentor, startup consultant and coach with 30 years of experience to incorporate, run and manage businesses. Prior to CEO of Symphony Solution Inc.
Rated:NR/0 Votes
Add To My Article Reading List
Add To My Article Reading List
Print Article
More Article By Anish Desai
More Article by Anish Desai
More Articles From Marketing
More Articles From Marketing
Related Articles and Readings
Marketing From Both Sides Of The Ball By: Scott Kolbe
In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company ?playing the marketing game? or ?establishing a marketing game plan?. In many ways, referring to marketing as a game is an accurate way to explain it. In ...
The Effect of Censorship on Music Videos By: Ispas Marin
Music videos represent a form of expressing an artistic message, but many artists sometimes make a statement that is considered to be offensive. Therefore the music video gets censored due to these offensive messages.The definition of offensive music videos is different from one country to another. What is considered to ...
Googles Secret Guidelines On Thin Affiliates By: Allan Gardyne
Journalist Henk van Ess has caused a flurry of excitement on blogs and forums. In his blog he revealed that Google uses teams of humans all over the world to evaluate the accuracy of Google's search results.These "international agents", who are paid $10 to $20 an hour, were recruited ...
Protecting Against Pornography in the Digital Age By: Nate Baslow
It was inevitable with the birth of the Internet that pornography would wind its way into this new digital territory. With all of the value provided by online information and communication technologies, these advancements have nonetheless also become inextricably linked with developments in pornography distribution. Fortunately, new technology ...
Which Sales Strategy Wins the Game of Sales Offense or Defensive By: Steve Martinez
It doesn't matter what sport championship we are watching, strategies are being mapped by each team playing. Who do you think will win the championship? My belief is that a good defense always beats the offense. However, if we asked the same question about sales, what would be the answer? ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more


  • » Active Categories: 419
  • » Active Articles:252096
  • » Active Authors:32163
  • » Active Members: 35787
  • » Statistics Updated:
    - Sat Aug 11th, 2018 01:04PM EST