How Big Data Testing Helps Businesses Succeed.How Big Data Testing Helps Businesses Succeed.

The businesses of today operate in a competitive ecosystem where various conduits coming into their operational workflow can bring in data. These can comprise channels like social media, mobile, and cloud among others. If the entire data that streams into a business enterprise is captured and analyzed, it can yield significant business value. The value stream so generated can help improve speed, efficiency, agility, productivity, quality, and revenue. Big data analytics can help enterprises work faster, deliver better user experiences, comply with regulatory agencies and protocols, stay productive, take immediate decisions, and beat the competition.

How does big data analytics help

Business enterprises are sitting on a pile of data, which they can harness to draw meaningful inferences such as finding new opportunities. This can lead to developing efficient workflows, quicker and wiser business moves, better profits, and great customer experiences. The value addition to be accrued to business organizations is as follows:

  • Reduction in cost: Technologies such as cloud computing and Hadoop can offer vast repositories for data and significant cost benefits. These can help companies to innovate and seek new efficient avenues of conducting business. It can identify redundancies or poor performing assets/services and stop the leaking sieve of revenue.
  • Better decision making: Since big data analytics is done on real data (and historical ones), it allows enterprises to analyze the information quickly and take quick decisions. For example, eCommerce companies can find out products that are selling like hot cakes and others that are lying there without drawing any traction. Also, companies can gain insights into the changing dynamics of customer behaviour and find details such as bounce rates, problem areas, and performance glitches.
  • Better products and services: As enterprises understand the needs of the customers and their pain areas, they can create new products or services that address the issues. In today’s world of competitive business, if a company is not aligned to the needs of the customers, it is bound to fail. This is where big data analytics, backed by big data testing, can help businesses in designing new products or services that are aligned to the customers’ needs.
  • User experiences: This attribute ultimately decides whether the products or services brought out by a company is going to be accepted by the end users or not. It is a fact that competition has put the end customer in an enviable position. For he or she has plenty of options to choose from, be it the high-end cars, electronic gadgets, or even flights among others. However, should the performance of these suffers, the user experience would follow suit as well. This is where big data analytics, supported by big data and analytics testing, can help matters by identifying the defects and problem areas in the product or service and apply correctives.

Technologies enabling big data analytics

Big data analytics cannot function in a vacuum but needs to be supported by a slew of technologies:

  • Machine learning: This subset of Artificial Intelligence (AI) lets machines to learn and quickly deliver prototypes to analyze bigger data patterns in a fast and accurate manner. By developing such models, enterprises can avoid taking risks and embrace profitable opportunities. However, big data testing helps such models to function seamlessly.
  • Data mining: This technology helps businesses to analyse large volumes of data, especially their patterns and correlations to find solutions to complex business issues. Data mining can help enterprises to remove redundancies and repetitions in data and use the same to get positive outcomes that are aligned to business objectives. Furthermore, data mining technology can help businesses to accelerate their decision-making process. However, to ensure its successful functioning, data mining technology should pass through big data application testing.
  • Hadoop: This open-source distributed data processing framework stores vast amounts of data in clustered systems. It is part of the big data technologies and is aimed at harnessing data mining, predictive analytics, and machine learning models. Hadoop possesses the ability to collect, process, and analyze structured or unstructured data better than data warehouses and relational databases.
  • Predictive analytics: This technology leverages machine learning techniques, statistical algorithms, and historical data to predict future outcomes. Predictive analytics can give insights into future scenarios that are likely to happen based on current business decisions. This strengthens business decision making, especially in businesses like insurance or activities like fraud detection.

As companies garner big data from multiple channels like the cloud, mobile, and social media, it becomes a herculean task to store, process, and mine data. However, to stay competitive and draw positive inferences for businesses, big data and analytics testing should be undertaken to harness the potential of big data that is generated through business applications.

So, how does big data testing benefits business enterprises?

The various benefits accrued by big data testing are as follows:

  • Data accuracy: Most data generated through omnichannels is unstructured. Since such data is generally unusable when using traditional BI or data warehousing tools, big data testing helps in the mining of such data, while ensuring its accuracy.
  • Better strategizing: Businesses can collect a vast amount of data on user behaviour and draw insights. These can be used to deliver better personalized experiences to the target users. This is where big data testing of applications can help businesses to strategize better and derive positive outcomes.
  • Increased ROI: Unstructured data sans processing can become useless unless big data testing turns it into a valuable asset by sifting good data from the bad. It helps businesses to deliver better user experiences, strategize better, and achieve high ROI.


Big data has become an important cog in the wheel for businesses when it comes to executing a host of business activities like strategizing, delivering services, improving productivity, and reducing waste. However, these can only be made possible by using a big data automation testing framework. 


by Diya Jones
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Diya works for Cigniti Technologies, Global Leaders in Independent Quality Engineering & Software Testing Services. Visit cigniti to know more about Big data testing.
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