How To Increase Website TrafficHow To Increase Website Traffic

How to Increase Website Traffic

There are many ways to build a customer base and drive more traffic and visitors to your website. Both paid and unpaid methods can be used effectively and are equally valid in different circumstances. Here we look at some of the 'free' methods you can use to help increase your web site traffic:

Fresh Content

Fresh, regularly updated content is one of the best ways to drive traffic to your site. Search engines and humans alike appreciate regularly updated content as it is likely to be of more interest than tired, old content.

Ultimately, websites are all about the exchange of information therefore if you can communicate information well to your audience, then you should have no trouble at all attracting traffic to your site.

Interesting Content

It stands to reason, but your content needs to interest the viewers of your site, and not just yourself! Too many companies write from a corporate point of view using internal jargon and phrasing that means nothing to the customer.

Write about topics that will affect and are relevant to your potential visitors and you will stand yourself in good stead of increasing your traffic.

Interactive Content

Content that the audience can participate with is a great way to draw them into the site and get them truly involved. For instance forums and message boards can encourage interaction and repeat visits, and drive up traffic as a result. You could also think about featuring some puzzles or games for your visitors to enjoy.

Search engine optimisation

If you want traffic to your site, then you need to ensure that you perform well for your target searches in search engines. If you have the best site in the world on a certain topic but no presence in search engines then it will be very hard for visitors to find your site.

Clear coding and layout

You will need a well designed and maintained site to encourage visitors to come in the first place and then to visit you and even refer you to their friends. If it hard to find what you want on a site then you will know that you quickly leave and don't come back. Therefore ensure that you get it right first time.

Link exchange

Many companies engage in link exchange, whereby they swap links with other relevant companies, in order to gain more presence across the net. This works well for some and not so well for others, so think carefully as to whether it might work for you.

Affiliate Schemes

If you have a product or service for sale, then a great way to increase sales and traffic to your site is through an affiliate scheme. Here you offer others a commission or percentage (you set the terms) for referring either traffic or sales to your site. A good program from a popular company can really boost sales and traffic,so this is definitely something that is worth thinking about

by Dan Moore
References and Bibliography

Dan Moore is Director of Clarity Media Limited, a web design company and puzzle supplier of such smash hit puzzles as sudoku, kakuro, hanjie and codewords

Rated:NR/0 Votes
Add To My Article Reading List
Add To My Article Reading List
Print Article
More Article By Dan Moore
More Article by Dan Moore
More Articles From Website Traffic Building
More Articles From Website Traffic Building
Related Articles and Readings
Search Engines The Masters Of The Internet Universe Part 2 By: Vinodh Pushparaj
?This is a continuation of the pervious part, split into multiple parts for keeping the article size manageable.?When we thought we are just boxed in by the same set of search engine perspectives, there it comes, ?help? flapping its wide wings in the form of meta-search engines. These search engines ...
Search Engines 101 Search Engines Explained By: Kristy Meghreblian
What Are Search Engines?A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs (for example, are four basic types of search engines:Automatic: These search engines are based on information that is collected, sorted and analyzed by software programs, commonly referred to ...
Getting Unlimited Traffic From Search Engines By: Kusuma Widjaja
Search engines have become so intimidating lately - most people think that search engines are just out to get them - everyone's becoming afraid... They also think that getting #1 rankings is near impossible.Yes, if you're trying to trick search engines, THEN - they're out to get you - BIG ...
The SEO Approach - Know Search Engines, Do not Submit to Them! By: Hassan Sayed
Search engines are attracted to website content, they take this content and apply every technology available, every useful idea, and now even the behavior of your visitors towards your content to compare and rank your website. ...
Three Easy Ways to Improve Your Rankings in the Search Engines By: Jinger Jarrett
Getting to the top of the search engines and being found by potential customers is no easy task. In fact, it takes a lot of time and energy to develop an effective search engine strategy for your business.This is probably the reason that none of the "gurus" ever talk about ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more


  • » Active Categories: 419
  • » Active Articles:252096
  • » Active Authors:32163
  • » Active Members: 35787
  • » Statistics Updated:
    - Sat Aug 11th, 2018 01:04PM EST