Why Having Money Does Not Equal SecurityWhy Having Money Does Not Equal Security

I was thinking this morning about the nature of what I'll call, true security.

What is it?

I suppose it is a feeling, an emotional thing, more than a factual one.

For instance, there are people in the world who don't have much in the way of material goods, but they feel secure. As long as they're fed, healthy, surrounded by friends or family; or off somewhere by themselves and blissfully self-reliant, they feel secure.

You can be earning a spectacular living, pumping dough into your 401K plan, taking first-class vacations around the world, funding your kids? college educations, and collecting fine art, but feel fundamentally insecure, like everything is built on quicksand.

With a slight movement out of your current position, you could sink, and fast.

What if your employer decides to bounce you, or your main client takes a hike, what then? If your friends touch the world and others only through the toys they all have, will you become untouchable once you lose yours, or after you voluntarily surrender them?

Actually, I'll tell you what is closer to true wealth, as far as I'm concerned. Yes, one manifestation is material, is about your financial condition.

But by condition it's not to say how much money do you have; but do you feel confident, that if it all went away suddenly, for whatever reason, could you get along on less?

That's one crucial question. Here's another: Do you feel the quiet confidence that comes from believing that you could bounce back from such a loss, regain your financial standing, or even rise higher, to an unprecedented level?

We've all heard stories about the riverboat gambling kinds of icons that say: ?I've made and lost several fortunes.?

I like the sound of that because it implies, if I have a mind to, I can do it all over again, right now!

That, I believe, is wealth.

I've always been suspicious of folks who deride money, yet have never striven for it or achieved it. Frankly, they don't know what they're talking about.

But show me someone who has been up and down, and no matter where we encounter him along his path, he's still fundamentally sound, emotionally, comfortable in his skin, and I'll see someone who feels wealthy.

Knowing you did it, knowing you can do it again, when, where, and how you want, well, this is the real thing, coin of the realm, as they say.

Everything else, including your present bank account, is counterfeit.

by Dr Gary S Goodman
References and Bibliography

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone? and Monitoring, Measuring & Managing Customer Service, and the audio program, ?The Law of Large Numbers: How To Make Success Inevitable,? published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

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