How To Save Time And Achieve More By Creating HighLeverage Marketing AssetsHow To Save Time And Achieve More By Creating HighLeverage Marketing Assets

The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make.

If this year you want to make clients come to you, earn a six figure income, become the expert in your chosen field, positively impact lives of many people, gain fame and earn respect of your peers ? you have to invest your time into creating marketing assets!

Just like the wealthy invest in assets that continuously appreciate and generate more money ? like real estate, the savvy entrepreneurs invest in creating marketing assets that grow your business with no additional expense.

What are those assets? Here is just a short list:

Content  Info products  Referral partners  Ezine subscribers list  Customers list  Incoming links to your website  Testimonials  Education 

So if you want to become the 'top dog? in your industry, you've got to start doing what the ?big dogs? do. To begin investing your time into creating high leverage marketing assets use this short checklist:

DON'T design expensive logos. While establishing your uniqueness is important, people will not do business with you because you spent money on a cute graphic!

DO survey your ideal clients. Learning and understanding their needs allow you to offer them solutions they want ? and that makes you incredibly attractive to them.

DON'T place ads that feature little more but your logo, phone number and address. Stop kidding yourself thinking you are the next IBM or Coca-Cola and that merely mentioning your name will get people pounding on your door!

DO create content that addresses the most pressing needs your prospects and clients are desperately trying to solve! Write articles, create special reports, publish an e-zine or e-book (or regular book), and record audio/video products. If you advertise ? advertise those products not your services.

DO take time to learn and leverage free publicity. Research media contacts, take time to understand what type of information appeals to them, and become good at presenting your information in the format they like best.

DON'T attend every networking meeting you can find. Your time is much too valuable to try to attract business in one-on-one fashion. Contrary to the popular belief ? networking isn't cheap!

If you sum up the cost of your time, the price you pay to eat all that rubber chicken, and the energy to follow-up with people who will likely never do business with you ? it's a very expensive (and ineffective) way to find only a handful of qualified prospects!

DO develop informative presentations. Find large gatherings of your ideal prospects and become good at getting yourself invited as a speaker.

DON'T fiddle around adjusting the shades of colors on your web site!

DO look for online communities that already attract your ideal clients and find a way to make them link to you. Ask them to post your articles. Make your site content rich so they will want to list it as a resource. Or sell an info product and invite them to become an affiliate.

DON'T beg for referrals!

DO create ways your current clients can easily ?give you away? (like an article or an audio CD)

DO build relationships with referral partners. Create ways in which they can introduce you to hundreds or even thousands of prospects at once!

DON'T try to figure everything out on your own ? that's a very expensive way to learn marketing and build your business.

DO invest in knowledge products and access to experts. An hour or two with a knowledgeable advisor can save you th0usands of dollars in time and money wasted on wrong strategies and improperly implemented tactics. Providing people with easily accessible information about solutions will position you as a valuable resource and an expert. These tools will not only attract all the new business you want, but they will allow you to charge the money you deserve and create the lifestyle you desire.

So stop wasting time eating all that rubber chicken and chasing people who will likely never do business with you nor refer a single client. Instead, start creating high-leverage marketing tools that over time will generate an avalanche of new business!

(c) 2004 Adam M. Urbanski

by Adam Urbanski
References and Bibliography

The Author, Adam Urbanski, the Marketing Mentor, helps Service Professionals and Small Business Owners attract more clients. For more free tutorial articles, hot how-to tips and a FREE 32-page marketing guide go to

Rated:NR/0 Votes
Add To My Article Reading List
Add To My Article Reading List
Print Article
More Article By Adam Urbanski
More Article by Adam Urbanski
More Articles From Marketing
More Articles From Marketing
Related Articles and Readings
Leadership In The Zone By: Richard Gorham
"You do not merely want to be considered just the best of the best. You want to be considered the only one who does what you do." - Jerry GarciaWhat is the leadership zone?For purposes of this article, think of ?The Zone? as an emotion you feel when you ...
List Leverage Reviews - Does List Leverage by Matthew Neer Really Work? By: Grayson Hyde
Have you heard of the List Leverage system by Matthew Neer and you want to know more about what it can help you accomplish You should learn more about this technique because it is very effective to help you improve your online business ...
Magic In The Leadership Zone By: Richard Gorham
"Discipline is the soul of an army. It makes small numbers formidable, procures success to the weak - and esteem to all." - George WashingtonIn 2003 we lost one of our most famous and beloved actors ? Jack Lemmon.Jack was special for many reasons, but one thing about Jack Lemmon ...
The King of Never Calling a Single Lead, And How He Can Help You By: Tammy Morton
As a network marketer, I research a lot about MLM or network marketing I constantly try to get some tips on how to do this kind of business and also how to become successful at ...
Leverage in Forex Trading - The Real Dangers of Too Much Leverage! By: Mike D Weaver
You have been lied to about using leverage in Forex ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more


  • » Active Categories: 419
  • » Active Articles:252609
  • » Active Authors:31915
  • » Active Members: 38222
  • » Statistics Updated:
    - Thu May 7th, 2020 12:50AM EST