Running Effective Advertising CampaignsRunning Effective Advertising Campaigns

It certainly pays to have professional help when it comes to running advertising campaigns, but with some tips and good creatives, you should be able to run your own advertising campaigns effectively.

Running Your Own Advertising Campaigns

Follow this step-by-step guide to running your own advertising campaign to ensure success:

1. Conduct a Market Research

Identify your target market as mentioned in the article Choosing Websites to Place Ads at http://www.momtycoons.com/promotion/advertising-websites.shtml. Conduct a thorough research on where you will find your preferred customers. See where your competitors are advertising.

A simple way to see where your competitors have incoming links from is to go to http://www.marketleap.com/publinkpop/ and type in your website address and 3 of your competitor's URL's. You will see a chart showing comparisons between your link popularity and yours. Click on each Search Engine name to see all the inbound links of the 4 websites (including yours).

For offline advertising, identify local and budget publications that reach your target market. Your goal should be to reach the people who are most likely to respond to what you offer.

2. Decide Upon Your Advertising Budget

It is important to decide beforehand how much money you want to spend on a particular advertising campaign so that you do not end up wasting your precious bucks. Deciding how much to spend depends upon your financial ability and the size of your business.

3. Plan Your Campaign

Plan your campaign in advance. For planning an effective campaign, you will need to mix-and-match various forms of advertising. An example of how to break down your budget into various forms of advertising is shown below:

Total Budget - $1000

Online Advertising

Press Release - $100
Website Advertising - $100
Pay-Per-Click Advertising - $100
Ezine Advertising - $90
Sponsored/Text Links on Websites - $70
Classified Ads - $40

Offline Advertising

Promotional Items - $200
Print Shopping Guides - $50
Classifieds - $100
Flyers - $150

4. Prepare Excellent Advertising Material

Before you start implementing your planned campaign, aim yourself with adequate and quality advertising material. For online advertising, prepare good quality graphic banners in various sizes and compelling text ads of varying word-lengths. Write or get professionally written, an interesting press release. Your ad creatives and text ads are extremely important to your campaign. DO NOT risk designing them yourself unless you are extremely good at doing it. Saving a few dollars here may cost you your entire advertising campaign! Leave this job to the professionals.

For offline advertising, have adequate printed material on hand. This will include form mailers, brochures, flyers, signboards etc.

5. Begin Your Campaign

Send out your press release. I recommend PRWeb. This is not the place to try saving a few dollars so avoid sending only a 'free' press release as it will get you nowhere. Go in for their paid press release distribution programs. The extra $50 will be worth a lot more!

Book ad spots on various websites and in Ezines and Newsletters. Buy clicks on relevant keywords from 'Pay-per-click Search Engines'. Place text ads/classifieds/directory listings etc. in various websites, directories and indexes.

For Offline Advertising, start distributing brochures and mailers, send out mailers etc.

6. Track Results and Work on Your Campaign

Once your advertising campaign gets started, you will need to track the results of each form of advertising. Allow 3 to 6 months time for advertising forms which are performing well to judge their performance accurately. If some means of advertising do not work at all or bring in results that are not at all cost-effective, discontinue them. See which text ads, banners and keywords (in pay-per-click) bring best results and use them again. Try using different keywords and monitor the results.

You must daily track all your ads actively and keep tweaking the ads to get the best performance out of them. Some banners, texts and keywords will perform very well while others won't. Only through effective tracking will you be able to make your campaign a success.

Hiring an Agency

If you have an advertising budget of $25,000 and more, you should consider hiring an Advertising Agency to work for you. Advertising agencies have experienced staff for writing ad copies, designing compelling graphic ads etc. and they will place your ads on relevant websites and ezines and also provide you with ad tracking stats, thus making work easier for you.

by Lata Tokhi
References and Bibliography

About the Author:

Lata Tokhi is a successful website publisher with a network of popular websites. She shares her internet success secrets with you at http://www.MomTycoons.com

Visit some of her other popular websites at http://www.DotComWomen.com, a Home & Lifestyle website and an online community and http://www.Celebrating-Christmas.com, a complete Holiday portal.

Rated:NR/0 Votes
4 Views
Add To My Article Reading List
Add To My Article Reading List
Print Article
Print
More Article By Lata Tokhi
More Article by Lata Tokhi
Share
More Articles From Advertising
More Articles From Advertising
Related Articles and Readings
Advertising Defined Whats It Good For And How An Online Campaign Can Really Save You Big Bucks By: Chadder McD
A variety of definitions of advertising exist but the best I've found yet to cover what advertising is can be summed up in the following 2 statements:ad'ver'tis?ing n.: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or ...
You Need To Understand Pay Per Click By: Robert Roy
"Pay-Per Click", is an easy to understand advertising strategy. Most people are on the internet in search of information. In fact, 80% of the internet traffic is searching. Your Web site needs to be known if traffic and business is to come your way.In order for your ...
3 Key Elements For a Successful Advertising Campaign By: Catherine Qazalbash
In order to make the best advertising decisions for your business several factors need to be considered You want to be sure that your ads are well targeted for maximum sales conversions; you also want to make sure that there is enough traffic ...
Advertising Campaigns That Get Results By: Charlie Cook
"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for bankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to ...
Developing an Ad Campaign for the Startup Ebusiness By: Michael Medeiros
Online advertising has changed over the years. Some believe the internet came premature and advertisers did not know how to react at first. Methods went from blind and deceptive links, to targeted pay-per-click search engine advertising. Along the way, very few people developed effective advertising campaigns. Some now believe a ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of ezinepost.com. ezinepost.com  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more

StatisticsEZINEPOST.COM

  • » Active Categories: 419
  • » Active Articles:252603
  • » Active Authors:31917
  • » Active Members: 38237
  • » Statistics Updated:
    - Tue Sep 1st, 2020 09:28AM EST