Marketing Yourself  Your Wealth Creation ChecklistMarketing Yourself Your Wealth Creation Checklist

You can avoid getting depressed about being unable to earn a living from skills you've taken a lifetime to acquire. Skills employers dismiss on the basis of your age. Baby boomers have an oversupply of a marketable commodity many consider worthless. Life Experience is what they have plenty of.

As a baby boomer you hold the bulk of the world's knowledge and talent in your heart and head. You need a fresh revelation that whatever you learned to enter the work force - and to stay there - has a value to the rest of the community.

The secret lies in the packaging.

Convert your knowledge and skills into information products and you will have created a Cash Cow that will last more than 20 years.

Information is one of the hottest products on the market today. You can successfully sell information products, relating to your workplace skills, on the internet providing you make use of the product development strategy of the experts.

It's one of their best kept secrets. Would you like to know what it is ?

OK. They have a checklist they go through when developing each of their products. You can secure your own success by applying this checklist to every potential information product you are wanting to launch.

Here it is.

The Experts Information Product Development Checklist

1. Does the Product Solve a Problem ?

Does the potential information product, based on your babyboomer work skills and knowledge solve a know problem for a group of people?

Experts will not consider launching a product unless it provides a clearly identified and developed solution.

You will have seen many information products promising to assist users to launch a business on the internet. In most cases, in the sales letter for these products the authors will identify and explain the problem for which their product provides a solution.

2. Is It Unique?

Does the product have a USP? The experts spend considerable time developing their product's Unique Selling Proposition.

They have used the economist's trade tool , Product Differentiation, very successfully. It involves identifying, knowing, and being able to clearly explain to your client, the one feature that makes your product different from all those of your competitors.

As a babyboomer you will have a high level of product knowledge and will have little trouble working out the USP.

To get this right make sure you can explain your USP to a loved one first. Have them give you some honest and open feedback on how easy it was to understand your presentation.

3. Will Clients See It As Valuable?

In particular will they see it as having a value many times the price. One of the best ways to illustrate this is to us the example given by one of the experts. He holds up a dollar in a seminar and ask who would be interested in buying it .

There are no takers.

Then he holds up the same dollar and asks who would be interested in buying it for a nickel. A sea of hands shoot up. We all love value for money. If you are going to sell a $30 product make sure your clients view it as having at least $100 value. That can be achieved by offering valuable free bonuses with your product.

Before you went from work to "refirement" - hopefully missing the retirement experience altogether - you worked for years at a job where you were paid once for every hour you worked.

Today as an babyboomer information product marketer you can choose to work a few hours to create products and then get paid over and over for the same work output every time someone buys one of your information products.

You will no longer work for money. Money will work for you as you market yourself by creating information products based on your lifetime work experience.

Copyright 2005 Kenneth Little

by Kenneth Little
References and Bibliography

Kenneth Little is a writer, teacher, public speaker and the publisher of a re-released classic - in a revealing ebook- that will show you how to get the best of health and wealth out of all your future years. True success will be yours no matter what your age. Amazing "How I Became Young at Sixty" brings renewed strength to your body, hope to your mind and increased prosperity to your lifestyle.==> http://www.Young-at-Sixty.com

Rated:NR/0 Votes
2 Views
Add To My Article Reading List
Add To My Article Reading List
Print Article
Print
More Article By Kenneth Little
More Article by Kenneth Little
Share
More Articles From Marketing
More Articles From Marketing
Related Articles and Readings
Do You Understand How a GMIB Works By: Scott Demonte
Is it a big surprise to me that the average investor does not understand how their variable annuity benefits work? No, I wish it was. It is for this reason I launched annuityiq.com. The fact that few people actually understand their variable annuity benefits is absolutely believable.These benefits are sold ...
Benefits Of Wedding Reception Dollar Dances By: Dawn Dingus
Wedding reception dollar dances require the bride and groom to slow-dance with each guest who is willing to pay a dollar or more for the honor of sharing in a special dance with one of the newlyweds. There are several benefits to hosting dollar dances during your wedding reception. Learn ...
Using Metaphor Effectively By: John Casnig
We've all heard a politician on their soapbox, pushing for some policy change or cleaning up after a scandal. Some will cut out a sharp point, while others leave the audience in bewilderment. You can often thank - or blame - the use of metaphor for the outcome of a ...
Multi Million Dollar Estates In San Diego By: Greg Hitchcock
Ask anyone what makes purchasing multi million dollar estates different from buying any other house, and invariably he or she will reply, "money." Greater sums raise the stakes and the stress level. Add to that a limited inventory of luxury homes in any one market, buyers and sellers with fewer ...
Five Ways To Maximize Profit In Resale Rights Marketing By: Cedrick Reese
Product creation is usually one of the first concerns of an internet marketer. Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task. Not everyone is gifted with the creative juices to come up with a cutting edge concept.Fortunately, there's resale ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of ezinepost.com. ezinepost.com  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more

StatisticsEZINEPOST.COM

  • » Active Categories: 419
  • » Active Articles:252603
  • » Active Authors:31917
  • » Active Members: 38237
  • » Statistics Updated:
    - Tue Sep 1st, 2020 09:28AM EST