Propertycasting  The Commercial Application Of Podcasting For The Real Esate IndustryPropertycasting The Commercial Application Of Podcasting For The Real Esate Industry

Propertycasting is the commercial application of podcasting for the real estate industry. Propertycasting involves the distribution and publishing of audio and video feeds, that offer real estate information delivered over the Internet, for on demand listening.

This is a new step in the evolution of on-demand real-esate information delivery, making it accessible, informative, useful and appealing. This mix presents the real estate industry with a very unique opportunity to reach its target audiences through this new medium. Those individuals, who are already seeking real estate information actively, will use RSS subscription technology built into each podcast feed, to receive information immediately as it is updated by the real estate firm. With one click of a button, a user can subscribe to a feed that may be interesting, and any related information that is ever updated to that feed will be automatically processed to their personal aggregator. An aggregator is able to subscribe to a feed, check for new content at user-determined intervals, and retrieve the content.

To take this process one step further, podcasting publishes each feed with the capability to be transferred to any portable audio or video device. So with the growth of the ipod and all the other portable media devices, you have the ability to grab propertycasts and place them on your portable player for listening or viewing. Most users attach their portable players to their computers daily or weekly, and once the player is attached they automatically receive the new propertycast updates.

Here is a sample of a propertycast: http://whatiwantpodcasting.com/pods/video/PropertyCast_Large_Windows.wmv

The flexibility of this medium is what will drive the growth of propertycasting tremendously over the next few years. Currently the most useful application for real estate organizations worldwide, is complimenting already existing real estate web pages with audio and video feeds. These propertycasts detail important notices and information that may be prudent, along with a quick marketing pitch from a broker. These can be used for seasonal marketing activities, special events, or monthly updates.

For years and years, associates and brokers have been sending out property listing updates. These propertycasts can be inserted into your existing listing pages. Most firms have numerous web pages which deliver real estate information in text and pic format. By providing an audio or video link on that page it gives the user a different and much more effective format for receiving the information. This is also a great way to teach your existing users how to start utilizing propertycasting services.

The popularity of portable on demand information will grow even greater as wireless internet services continue to flourish across the country. These portable devices will no longer have to be connected to the internet; they will receive information wirelessly as it is updated. In addition, as cell phones and portable devices continue to merge together, the market grows larger.

For firms that have thousands of employees or brokers, the distribution of company information is very important, and once again this offers each institution a method of on-demand delivery which is convenient to all.

There are numerous uses for propertycasting currently, and over the next few years it will explode in popularity. It is beneficial to institutions as well as the consumer, and it will be seen as a great tool in any real estate organizations? operations.

by Ryan Hoback
References and Bibliography

Ryan Hoback is CEO of What I Want Podcasting.

They specialize in developing podcasts & nanocasts for a wide range of industries. Their development team guides each client through the process of creating podcasts that incorporate brand integration and deliver the target message through a positive visual & listening experience.

http://www.WhatIWantPodcasting.com

info@WhatIWantPodcasting.com

Rated:NR/0 Votes
2 Views
Add To My Article Reading List
Add To My Article Reading List
Print Article
Print
More Article By Ryan Hoback
More Article by Ryan Hoback
Share
More Articles From Podcasting
More Articles From Podcasting
Related Articles and Readings
Method of Selling a House Without a Real Estate Agent By: Sarinalissa
Well there are many people who are not much in the favor of using the real estate agents for their property matters. ...
Privacy Issues in Real Estate By: Luigi Frascati
Canada has two federal privacy laws, the Privacy Act and the Personal Information Protection and Electronic Documents Act (PIPEDA). The Privacy Act imposes obligations on some 150 federal government departments and agencies to respect privacy rights by limiting the collection, use and disclosure of personal information. Individuals are also protected ...
Real Estate Investment Why it is Big Business By: Rhiannon Williamson
When examining the different asset classes, real estate is generally far less volatile than shares and real estate tends to be the haven that investors flock to when other asset classes are suffering.It is true to say that investment properties can have many benefits in terms of building long-term wealth, ...
The Real Estate BubbleWhen Will it Burst By: Nicole Soltau
More and more individuals are realizing that real estate is much safer, and a better return on investment than many traditional investment vehicles. Unlike stocks or bonds, real estate investments can usually be liquidated in order for the investor to access funds in far less time. Additionally, unlike many other ...
Everything A Real Estate Agent Doesnt Want You To Know Part 2 By: Jim Hart
So you are thinking about buying a home? Typically, people who are planning to buy a home, and especially first time home buyers, start by looking through newspapers ads and real estate magazines before calling a real estate company and talking to a real estate agent. And that's where ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of ezinepost.com. ezinepost.com  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more

StatisticsEZINEPOST.COM

  • » Active Categories: 419
  • » Active Articles:251893
  • » Active Authors:32244
  • » Active Members: 31843
  • » Statistics Updated:
    - Sun Apr 1st, 2018 06:13PM EST