6 Reasons Why Case Studies Are A Terrific Market For Copywriters6 Reasons Why Case Studies Are A Terrific Market For Copywriters

I remember the first time a client offered me a case study writing assignment.

I was petrified.

It was early in my freelance writing career and I didn't even know what one looked like. I had a lot of questions. ?What the heck is a case study?? ?How long is it?? ?What is the format?? ?How much do I charge??

I didn't have a clue.

Of course, these days, I know more. A lot more. In fact, I write dozens of case studies for clients each year.

Case studies now rank high on my list of the most fascinating ? and lucrative ? projects I handle. (I'm sure glad that client offered me the job all those years ago!)

If you're unfamiliar with case studies, don't worry. They're really quite simple. A case study is just a fancy name for a success story ? the tale of a happy customer and his or her experience using a product or service.

Lately, I've noticed that more and more companies need case studies written, yet have difficulties finding writers who can do the job.

That spells OPPORTUNITY for you and me.

And it gets better. Consider the following:

1. Case studies are not difficult to write.

They are similar in style and format to a newsletter article. So if you can write one of those, you can write a case study.

2. Case studies are relatively short

Usually about 400-800 words in length. Once you've gained a little experience, you'll be able to knock one off in less than a day.

3. The formats are standardized

Unlike ads and direct mail, you won't get stressed out by having to come up with a dazzling new concept or killer headline. The basic structure of a case study is remarkably simple. All that's required of you is to get the facts and write a good piece.

4. Case study writers are in demand

More companies are scrambling to get case studies written today than ever before. I can't give you an exact figure but, in my opinion, the demand for case study writers has increased significantly over the past couple of years.

5. There is little competition

I'm not sure why, but few copywriters go after this market. Some may not know it exists. Others may mistakenly think that case studies are dull or technical. Not true! Case study writing is storytelling. It's fun.

6. Case studies pay well

Surprisingly well. Now you won't get the superstar rates paid to big-league direct mail copywriters. But most clients do pay handsomely for case study writing. Earning $100 per hour is not an unreasonable expectation for an experienced writer. I know many who earn a lot more.

Right now the case study market is booming. Why not jump in and get your share of these fascinating and lucrative writing gigs?

by Steve Slaunwhite
References and Bibliography

Steve Slaunwhite helps copywriters and business writers attract more clients. Get your free marketing workbook today at: http://www.forcopywritersonly.com

Rated:NR/0 Votes
Add To My Article Reading List
Add To My Article Reading List
Print Article
More Article By Steve Slaunwhite
More Article by Steve Slaunwhite
More Articles From Copy Writing
More Articles From Copy Writing
Related Articles and Readings
How Case Studies Can Benefit Your Site By: Stephen Logan
Online reputations are won and lost in a matter of seconds As soon as a visitor lands on your site, you have to ensure that you are able to provide them with the information they need ...
Building Client Trust with Case Studies By: Jennifer Woodard
Case Studies can help professional service providers build trust and credibility with clients and prospects. When you are working with intangibles such as services it hard to prove what you can do and why you are the best person to provide the services that your prospective clients need. Case studies ...
Breakthrough Copywriting Tactic Makes Dry As Dust Case Studies 100 Fascinating By: Ben Settle
If you use "case studies" in your ads and sales letters, and if you aren't getting the response you're hoping for, then here's a little "technique" that can radically increase your response overnight.The problem with case studies is they tend to sound dry and boring. If not in content, ...
Case Studies: The Basics By: Jane Sumerset
Another kind of academic writing task that most students find it hard to work on to is writing case studies Most students consider writing a case study as a reason of their headaches but to tell you honestly, it can be a major problem if you don't ...
Communicating with Case StudiesProvide Value By: Robert Abbott
A few weeks ago, a couple of colleagues and I discussed a new business idea. But, we had trouble expressing how this new business would provide value.And, out of our discussions came the idea of writing a case study. If you're not familiar with them, case studies are ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of ezinepost.com. ezinepost.com  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more


  • » Active Categories: 419
  • » Active Articles:252609
  • » Active Authors:31915
  • » Active Members: 38222
  • » Statistics Updated:
    - Thu May 7th, 2020 12:50AM EST