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Articles By:Audrey Nezer

Building Brand Consistency Materials Checklist By: Audrey Nezer
As a graphic designer, I work with clients that range in size from a few people to tens of thousands. If you are reading this, you probably work for an organization somewhere in between. No matter what size your company is, you need a cohesive system that simplifies marketing and ...
How Creative Branding can Help Boring Businesses By: Audrey Nezer
I come across a fair number of clients who apologize for their companies? ?We're sorry that manufacturing label paste is not the most interesting thing in the world.? Or, ?There's nothing we can do to stand out? we're in the business of finding cheaper ways to for demolition customers to ...
Graphic Design Help Will A Freelancer Be Enough Or Do You Need A Large Design Firm By: Audrey Nezer
There is a little greasy spoon in my neighborhood that always has a line out the door on weekends. The fried eggs are so greasy they could stop your heart, there isn't a single homemade pastry or muffin in the joint, and the 99-cent cup of coffee tastes like coffee ...
Designing a Brochure Consider a DVD By: Audrey Nezer
The ubiquitous brochure has been a staple of corporate communications for decades. I'm not sure who created the first one, but I'm sure more brochures have been written and designed than there are books in the world. And I mean in all languages. The esteemed brochure provides a company the ...
Designing and Editing Publications 6 Ways to Avoid the Editing Vortex By: Audrey Nezer
The definition of vortex is a spiral motion of fluid or air that sucks everything near it toward its center. All marketing and communications professionals have been sucked into an editing vortex like a dust bunny into a power vacuum at some point during their careers. It's a rite of ...
Color Theory 101 for Marketing Professionals 21 Rules By: Audrey Nezer
A new client of mine bought a 54-year-old company and told me that his first objective was to give the company a long overdue face-lift including a new logo. We sat down to talk about what he wanted, and though he was relatively open to ideas, I received strict orders ...
Logo Design What You Need to Know Before Jumping on the Brandwagon By: Audrey Nezer
Your company is branching off a new division. Your organization is starting a new program. You and a couple of cohorts have quit the 9 to 5 (opting for the 24/7) and what pops into your head? "We need a logo! A fine logo, a professional logo. We'll put it ...
Understanding Commercial Printing Includes Quick Reference Chart By: Audrey Nezer
Understanding printing is a rite of passage for all professional graphic designers. Some designers never understand it. Good thing the Internet came along to keep them employed. I truly love printing. It's a detailed, tactile process with possibilities limited only by imagination (and budget). When Johannes Gutenberg built his press ...
Web Design for Marketing and Communications Professionals 10 Ways to Improve Your Site By: Audrey Nezer
Marketing and communications professionals are constantly looking for creative ways to promote their businesses and organizations. It's a way of life. Where a normal person sees a refrigerator magnet, a marketing specialist sees a chance at continuous visibility. Where a normal person sees a free postcard, a marketing specialist sees ...

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