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Articles By:Charles Warnock

Buying and Selling Real Estate Negotiating to WinWin By: Charles Warnock
You don't get what you deserve - you get what you negotiate for.If you've spent some time on homekeys.net, you probably noticed we generally don't carry a torch for tradition or conventional wisdom. Having said that, the well-worn clich? above still holds true, especially in real estate transactions.Many buyers and ...
The Art Science of Property Valuation Automated Valuation Models By: Charles Warnock
It is no secret that sellers want to sell high and buyers want to buy low. But they often arrive at the negotiating table with very different ideas on price. A fair and objective property valuation can help buyers and sellers find common ground and streamline the negotiation process.In ...
Prepare Your Property Like A Pro And Boost Profits By: Charles Warnock
The housing market is hot, and you've decided to list your home. But what, if any, improvements should you tackle before selling? Should you just leave it all to the new homeowner?There are two ways to look at pre-sale home improvements. You can either improve the curb appeal or the ...
Reinventing Real Estate Part 2 Online and Empowered Consumers Are Taking Charge and Paying Less By: Charles Warnock
Demanding consumers?Internet buyers tend to be better informed on market conditions and better prepared to act on the home they want when they start working with a realtor. Luckily for realtors, these changes don't necessarily hurt, as long as they are able to adjust to the new relationship and realize ...
The Marketing Mix Will Podcasting Pay the Rent By: Charles Warnock
In the world of interactive marketing, one never has to look too far for the next big thing. One promising channel that's become buzzworthy in the past few months is podcasting ? the Internet distribution of audio or video content, usually using an RSS feed.As usual, though, standing behind the ...
Paid Search Marketing Campaigns That Work By: Charles Warnock
Find buyers searching for what you sell with Adwords, Google says.Yahoo Search Marketing asks, Instead of looking for customers, what if they found you?In the past few years, businesses of all sizes have rushed to capitalize on the benefits of paid search. The advantages are well known'low start-up costs, shorter ...
Making it affordable Nine tips for first time home buyers By: Charles Warnock
It seems that everyone loves a good real estate story. The media is filled with reports about soaring property values and home owners of modest means becoming instant millionaires when they sell. As a result, many first time home buyers, afraid of missing out, will rush into buying decisions and ...
Reinventing Real Estate Part 1 Online and Empowered Consumers Are Taking Charge and Paying Less By: Charles Warnock
For decades, the real estate world turned in a predictable manner. The roles of buyers, sellers and real estate professionals were fairly well defined and transactions followed a predictable path of yard signs, newspaper ads, open houses and miles of paperwork.Recently, online and empowered consumers have changed the game. Real ...
How Home Buyer Rebates Work By: Charles Warnock
In today's tight housing market, many buyers are looking for ways to stretch their dollars far enough to make that dream home a reality. One little-known strategy that's gaining popularity with consumers is the home buyer rebate. At the same time, rebates have become a hot-button legal issue for the ...

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