Articles By:Charlie Cook - (Page 2)

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The Best Kept Web Site Marketing Secret By: Charlie Cook
If you have a web site that's not pulling in prospects and sales, I have a marketing secret to share with you. Your sales and profits will increase as soon as you apply it. Whether you're marketing on the web, in print or in person, you are guaranteed to improve ...
Making More With Existing Clients By: Charlie Cook
Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts ...
3 Steps to Selling More With Your Web Site By: Charlie Cook
"What's the most important function of your web site?" Most small business owners will explain, "To tell people about myself and my services." This sounds like the right answer, and it's the one I hear most often. But it's wrong!Build a web site focused on yourself or your products and ...
How Important is Your Marketing By: Charlie Cook
Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. He had a web site that was helping him generate a healthy income but he sensed he could be doing even better. He wanted to get ...
How Aggressive is Your Marketing By: Charlie Cook
Cathy, a business writer, emailed me and said, "Boy, do I need to work on my Web site this year!" I gave her a couple of ways to improve her site and had her look at several websites that sell effectively on the Internet. Her response was a common one; ...
5 Breakthrough Marketing Ideas By: Charlie Cook
Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site?You hear a lot about breakthroughs; ...
Getting Off The Advertising And Sales Rollercoaster By: Charlie Cook
Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web site traffic increases and/ or potential clients visit your store. Your hopes soar. sales go up. Two or ...
Marketing Strategies to Put Yourself Out of Business By: Charlie Cook
Want to learn how to lose a billion dollars?Just follow the marketing strategies used by GM, Ford and Daimler Chrysler. Yes, some of the largest corporations in the world are missing some basic tenants of marketing and it's worth taking a look at what they're doing wrong so you don't ...
Whats The Shelf Life Of Your Marketing By: Charlie Cook
Your marketing information is perishable like a loaf of bread. Leave it on the shelf for longer than 7-10 days and it's stale as far as the majority of your prospects are concerned.I was talking with David, a client from Arizona who owns four physical therapy clinics in the Tucson ...
Writing Marketing Copy That Sells By: Charlie Cook
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once they've read it, you want them to decide that they need your ...
Marketing Smarter To Earn More By: Charlie Cook
An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with your family, send your children to college or to give it ...
Why Dont You Have Ten Times as Many Clients You Could By: Charlie Cook
You know that hundreds, if not thousands, of people want and need your products and services. You're spending good money on advertising and mailings and you have a great looking website up, but you're still not getting all the clients you want or could handle. Why aren't more people responding ...
Are You Marketing Backwards By: Charlie Cook
Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water, requiring more effort and increases the risk of having a wave come over ...
The Two Keys To Web Success By: Charlie Cook
Everyone knows the web is a cost efficient way to generate leads and increase sales, but do you know how to make it work for you?Yesterday I began to feel like a broken record. John called from a company in Boston that owns 25 storage facilities in 3 states, then ...
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