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Articles By:Eric Graham

How One Word Or Even One Letter Can Boost Conversion Rates By Over 400 By: Eric Graham
Recently I was reviewing the keyword specific conversion rate data of a consulting client of mine. I have been working with this client for a few months now, helping her improve the sales conversion rate of her website and we have had very good results, taking average conversion rates ...
You Dont Have to be Amazoncom to Achieve 12 Conversion Rates By: Eric Graham
That's right. According to a recent study by Nielsen/NetRatings, Amazon.com converts 12.8% of its visitors into sales.Do you know how they do it? (I do?)I'm about to let you in on a little secret that 99% of online marketers (even most of the so called ?experts?) don't seem to understand?The ...
Do You Want To Sell More Then Stop Trying To Be Everything To Everybody By: Eric Graham
I know you've heard this a thousand times, but from the looks of things few businesses are following the advice?Far too many businesses (online or offline) define their target market as ?anyone with a pulse and a wallet.? (Not always in that order.)You read their sales copy and it's ...
How to Boost Conversion Rates While Lowering Merchant Account Fees By: Eric Graham
Using an Address Verification System (AVS) when processing your online credit card transactions can help to reduce the number of fraudulent transactions you receive. However, most online merchants don't know that using AVS can also reduce your number of legitimate orders.Using AVS can hurt your conversion rates in two main ...
What a CIA Black Ops Officer Taught Me About Copywriting By: Eric Graham
When I was in the Air Force, I had the opportunity to attend a very 'special? training course taught by very 'special? instructors.One of my instructors was a former Navy S.E.A.L. who had left the Navy to join the C.I.A. as a special operations officer. This guy had seen ...
Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous Amounts On PayPerClick Keywords By: Eric Graham
The other day I was talking to one of my consulting clients on the phone about the return on investment from his Google Adwords campaign. And, he asked me a question that I get several times a week from clients and other online marketers.His question was??Eric, how on earth ...
How to Develop a Successful Board of Advisors and Why You Should By: Eric Graham
In today's rapidly changing and highly competitive markets, many privately held companies are creating outside advisory boards to give owners and CEOs fresh, knowledgeable advice. Even for small businesses, setting up an advisory board can give you a significant advantage over competitors that are relying solely on internal ...
Long Copy vs Short Copy If Youre Still Debating This Youre Missing The Point By: Eric Graham
I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice.As a copywriter and conversion ...
How a Blackbelt Got Raped By a Bunch of NERDS By: Eric Graham
I've got to tell you a funny story that happened to me recently?A few weeks ago, I was playing golf with a friend of mine who owns a chain of martial arts studios. While we were playing he began telling me about how he had just spent over $50,000 having ...
How to Maximize the Value of Every Visitor to Your Website By: Eric Graham
While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness.Visitor value?Visitor value is simply a representation of how much money you make per visitor to your website.You can calculate visitor value by multiplying ...
Differentiate and Grow Rich The Importance of a Strong USP By: Eric Graham
?With 50 other companies selling the same products and services, why should I do business with you rather than one of your competitors??The number of competitors you face as an online merchant grows daily. If you can't answer that one question, it's only a matter of time before you ...

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