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Articles By:Mat Greenfield

Conversion is King By: Mat Greenfield
Some time ago I came across some incredible statistics. A study done by the e-tailing group showed a conversion rates for websites. A stunning a 64% of businesses surveyed had websites with less than a 6% conversion ratio. A further 19% "didn't know". If we make a leap of the ...
Whats All the Fuss About Web Site Conversion By: Mat Greenfield
When I sit down with companies to talk about their web site strategy, one of the first questions that I ask is ?Why did you originally develop your site?? Often, there's a moment of uncomfortable silence before someone replies, ?because our competitors all had one?, or ?our customers kept ...

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