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Articles By:Terri Zwierzynski

The InsideOut Business Plantm Your Small Business Plan in 10 Easy Questions By: Terri Zwierzynski
Writing a business plan for your Solo Entrepreneur business doesn't have to be a daunting project. If you can answer 10 straightforward questions about your business, you can be ready to go.The key to success is to answer all of the questions in enough depth that if a friend asked ...
Top 10 Business Plan Myths of Solo Entrepreneurs By: Terri Zwierzynski
Don't let these stop you from having a business plan for success!A recent study of 29,000 business startups noted that 26,000 of them failed. Of those failures, 67% had no written business plan. Think that's a coincidence?Here's the top 10 myths Solo Entrepreneurs often have about business plans?usually, the reasons ...
The Only 10 Questions You Need to Answer in Your Business Plan By: Terri Zwierzynski
Writing a business plan for your Solo Entrepreneur business doesn't have to be a daunting project. If you can answer 10 straightforward questions about your business, you can be ready to go.The key to success is to answer all of the questions in enough depth that if a friend asked ...
Differentiation Smart Marketing Strategies for the Solo Entrepreneur By: Terri Zwierzynski
Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, ?So what makes you different?? ...
Successful Business Decision Making By: Terri Zwierzynski
Some people make decisions without any difficulty, while others struggle. Are you having trouble making a decision? Do you feel overwhelmed by all the choices you have, and aren't sure how to pick just one? No matter how big or small those decisions might be, I can teach you how ...
Saying No Gracefully to Customers and Colleagues By: Terri Zwierzynski
Envision the scenario: You've just been asked at the last minute by Chris, the organizer of your local networking group, to replace the scheduled speaker at next month's meeting. You already have too many commitments on your plate. Imagine your response:You: ?Well, I don't think I'd have enough time to ...
10 Essential Tips for Starting Entrepreneurs Ignore these at Your Peril By: Terri Zwierzynski
1. Do What You LOVE: If you've chosen your business because you read that this niche was the next hot one, or because your favorite uncle (or your best friend) thinks you'd be well-suited for this business, you may as well pack up now and save yourself some time ...
What Is a Solo Entrepreneur By: Terri Zwierzynski
A Solo Entrepreneur (Solo-E) is a professional who chooses to go into business by themselves (?go solo?), collaborate with others, grow their business without boundaries and, more than likely, without employees. The Solo Entrepreneur may also be called a free agent, freelancer, solopreneur, self-employed, sole proprietor, or home based ...
Your Ideal Client A Key Concept for Solo and Small Business Marketing By: Terri Zwierzynski
"I don't know the key to success, but the key to failure is trying to please everybody."--Bill CosbyHave you ever had clients that were more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a ...

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