The Four Top Introvert Marketing Strengths, As Rated By Introverts Themselves And The PublicThe Four Top Introvert Marketing Strengths, As Rated By Introverts Themselves And The Public

To many people, the concepts "introvert" and "marketing" seem as incompatible a combination as oil and water. After all, marketing has to do with getting your name and your business reputation out there, and introverts are by definition inward-looking people, right?

Not really. Introverts are simply folks who need to recharge their energy alone rather than in a group, in contrast to extroverts, who lose energy by themselves and gain it with other people. It's true that introverts will never grab center stage at a party, and they are not masterful at small talk. However, introverts have many other abilities that take them far in business, and it can make a huge difference to potential clients when those qualities are spotlighted in their marketing.

In a survey I recently did of people who identified themselves as introverts, the introvert characteristic mentioned by far more people than any other as being helpful to them in business was creativity. Creative people have flexible thinking and good problem solving skills. They're good at creating opportunities and moving things forward without a lot of resources. Creative people can also find humor where others don't. Does all this matter to clients? Yes! IBM's Institute for Business Value found in a 2010 study that chief executives from every corner of the world value creativity higher than any other business-related competency.

The second most often mentioned introvert strength in my survey was listening. People who listen get better results than those who don't, and clients recognize this, too. In a 2009 study by Rain Today, the most widely cited complaint, named by 38 percent of those buying professional services, was: "Service provider did not listen to me." Additionally, 55 percent of those surveyed said they would be "much more likely" to consider hiring a provider if they listened better.

The third most common introvert strength mentioned in my survey was trustworthiness. Because introverts are careful in what they say, they tend to be more likely than extroverts to deliver what they promise when they have promised it, as well as to claim only what they can back up. Trustworthiness matters greatly to clients, too. In 2010, the annual Edelman Trust Barometer survey found that 83 percent of college-educated, savvy and well-to-do individuals in the U.S. ranked "transparent and honest practices" as important.

Fourth in my survey was critical thinking. Introverts don't care as much as extroverts about what everyone else thinks of them, so they're more able to think independently and voice contrary views. An introvert is the person who doesn't hesitate to say the supposedly sour soup is actually salty or that the color the client has chosen for the restaurant's décor won't go over well with patrons. Discerning leaders value someone who can be trusted to say what's what rather than what the client would prefer to hear.

According to Dr. Marti Olsen Laney, author of The Introvert Advantage, introverts are disproportionately represented among high earners. Perhaps the above four qualities explain why. If you're an introvert, forget about the silver tongue and social finesse you may not have, and highlight your less obvious personality strengths that matter and have value in the marketplace.
by Marcia Yudkin
References and Bibliography
A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. The author of 15 books, she mentors introverts to discover their uniquely powerful branding strategies. Learn more about the strengths of introverts:
Rated:NR/0 Votes
Add To My Article Reading List
Add To My Article Reading List
Print Article
More Article By Marcia Yudkin
More Article by Marcia Yudkin
More Articles From Marketing
More Articles From Marketing
Related Articles and Readings
3 Signs You're an Introvert (And Why You Should Be Happy About It!) By: Melissa Maypole
There's been a lot of talk about introversion in the media lately For decades, it's been seen as the weaker personality perhaps because extroverts tend to be more ...
The Introvert Marketer's Get-Business-by-Being-Me Plan of Action By: Marcia Yudkin
So you're an introvert and tired of pretending to be Chatty Cathy or Talkative Tim You can reach business success by being yourself if you follow these crucial ...
How to Act Extroverted and Still Be an Introvert By: Douglas Frans
There is nothing inherently bad about being introverted. In fact, introverts possess desirable qualities like being more introspective, intelligent, refined and self-aware than the extrovert. However, the problem is that if one desires to increase personal power in the important dimensions of social or collective identity, introverted "behaviors" can be ...
Introvert Marketing: Success Models May Help You Attract Business Your Own Way By: Marcia Yudkin
In my survey of more than 300 introverts, less than half were able to name a single notable person with their personality whom they consider a model of success One respondent commented, "I guess I have assumed that if someone is ...
What is Introvert-Friendly Learning? Reflections For Coaches, Conference Organizers and Seminar Leaders By: Marcia Yudkin
Recently on the ABC TV show "Shark Tank," on which entrepreneurs pitch their businesses to a panel of multi-million-dollar investors, there was a scene of gratuitous cruelty that lived up to the "shark" metaphor in the show's title (If ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more


  • » Active Categories: 419
  • » Active Articles:252603
  • » Active Authors:31917
  • » Active Members: 38237
  • » Statistics Updated:
    - Tue Sep 1st, 2020 09:28AM EST