Harnessing The Power Of Social Media Advertising To Grow Your BusinessHarnessing The Power Of Social Media Advertising To Grow Your Business

You have to accept the fact that social media has changed the way advertising goes for most businesses. Just check the social networking sites and you will see how social media advertising has soared in popularity. Interpret the statistics and you will know that it has become more effective and efficient to advertise in the social media.

For one thing, the social media provides a cost-effective and cost-efficient marketing platform where advertising is an integral component. With the right advertising campaigns, you gain maximum exposure at a minimal cost. The key to create an effective advertising campaign using the social media is to understand how your target audience interact an influence their social network.

Here are two of the most popular social networking sites that are used by most businesses today to advertise their products or services:


Facebook is considered to be the largest social networking site where businesses flock to promote and advertise their products and services. It offers a well developed advertising platform for businesses that wish to capture the huge population that this social networking site enjoys. Advertising cost is minimal, one of the main reasons businesses rally around the social networking site.

There are basically two ways to take advantage of minimal cost of social media advertising on Facebook: first, you can create highly segmented advertisements where large chunks of information on the users are readily available for your perusal. Second, you can create a fan page and build your network of Facebook users who like your page and engage them to interact with your business.


Twitter is most effective for short regular updates of what's going on in your business. With your tweets, you can spark the Twitter community to make your business a trending topic. This is one way to start a viral marketing campaign where you can massive advertising exposure for your business. You just have to learn how to make your tweets achieve a snowball effect when the population re-tweet your tweets (Twitter messages).

Tips in Maximizing Your Benefits

Here are a few tips that will help you maximize the benefits in harnessing the power of advertising in the social media:

- Go figure what makes the social networking sites of your choice popular among its population. For instance, you have the power of the 'like' in Facebook, and the 'hash tag' that can move your business to the top of the trending topic on Twitter.

- Tailor fit your advertising campaigns to the specific environment of the social networking sites. For instance, you can upload relevant images and texts on Facebook intended to make the users like them; post short relevant tweets on Twitter; upload how to videos on YouTube, and similar stuff.

- Keep track of your advertising campaigns. Facebook has its own monitoring tool available for users who have created their fan or like pages. There are also tools from the internet that you can use to monitor the progress and success of you advertising campaigns.

Social media advertising is definitely a powerful method to promote your business to gain the exposure you need in growing your business profitably. If you want to guarantee your success, it pays to benefit from the expertise of a social media marketing consultancy.
by Kellie Purden
References and Bibliography
Are you looking for more information regarding social media advertising? Visit http://www.relativitycorp.com today!
Rated:NR/0 Votes
Add To My Article Reading List
Add To My Article Reading List
Print Article
More Article By Kellie Purden
More Article by Kellie Purden
More Articles From Aerobics Cardio
More Articles From Aerobics Cardio
Related Articles and Readings
Developing a great social media campaign By: Jamshaid Hashmi
Are you using social media as a marketing tool? Would you like to learn how to develop great social media campaigns? Read this article for a simple guide to success. ...
Social Media Taken Hostage By Michael Jackson By: Angira Pandit
During my usual morning routine of checking email, surfing the Internet for social media updates and news, I learned the true power of a social media "buzz" While browsing that morning, I came across a headline, "MJ King of Pop pronounced ...
How to Use Social Media to Raise Your Business By: Sean Moranse
Social media is one of the fastest grow promotional methods online today The ability to promote to millions upon millions of people online for free is ...
Using Social Media To Drive Qualified Traffic To Your Website By: Angira Pandit
Social media is the utilization of online communities to promote sales, create business opportunities, and increase the exposure of a particular company In today's world, we spend more time online than anywhere ...
Understanding the Future of Social Media By: J Soland
Social media has become an ingrained part of the lives of nearly everyone in the United States, so it's no surprise that social media titans like Facebook and Twitter have grown into multi-billion dollar companies Just as hundreds of millions of ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of ezinepost.com. ezinepost.com  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more


  • » Active Categories: 419
  • » Active Articles:252603
  • » Active Authors:31917
  • » Active Members: 38237
  • » Statistics Updated:
    - Tue Sep 1st, 2020 09:28AM EST