How To Use Social Media - Expand Your Customer Base Through Social Media MarketingHow To Use Social Media - Expand Your Customer Base Through Social Media Marketing

If you want to make money online, you must learn how to use social media. This is your leverage to gain free advertising and promotional mileage for your internet marketing business strengthening your online presence and expanding your customer base. Social media marketing is the way to go if you want to explode your free traffic and enjoy more customers in the process.

Understanding What Social Media Is

Before using social media as a marketing platform for your business, you should have a clear understanding of what it is. It may be a little difficult to give an exact definition of social media as it cover a large range of internet sites where interaction takes place, but you'll know one when you see one. From social networking sites to interactive blogs, these are referred to as social media.

Here are some of the more popular social media sites today:

• Facebook is regarded as one of the two largest social networking sites online. It is steadily climbing its way up to be a powerful social media marketing platform that can explode your traffic, something that all internet marketers- new and veterans alike would want to have for their respective websites.

• Twitter has become a basic tool for every internet marketer or business entrepreneur. It provides short updates on a real time basis, and can spark a conversation between your business and the world. Viral marketing are usually started with Twitter especially when your business becomes a trending topic.

• YouTube specializes on videos and it can be your excellent venue to launch your video marketing campaigns. You can upload informational or instructional videos that can add prestige and credibility to the product or services that you promote to make money from.

How to Reach Customers with Social Media

Learning how to use social media empowers you to reach more of your customers- potential and existing. You already have an advantage in the built-in large population of the social networking sites. Statistics reveal that 72% of the total population of internet users in the country is on Facebook, while Twitter follows at 51%. YouTube is popular for auto-sharing videos with tree (3) million people connected and auto-share videos with their social networking sites.

No wonder, the social media is fast emerging to be the most popular internet marketing tool for any business that wants to make more money. These social media sites have their respective marketing tools that you can benefit from once you sign-up with them. The best thing about it is that registration to social media networking sites is largely free.

To gain the most benefit from social media marketing, you have to know how you can engage the participation of your social networks to your business. You see, social media is about influence and you need to gain the influence to be able to monetize from social media marketing. It is crucial that you know how to use social media to reach your customers and grow your business. This is where social media marketing consultancy can be a big help.
by Kellie Purden
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