Search Engine OptimizationSearch Engine Optimization

Search Engine Optimization

SEO is a short form of search engine optimization. It is the process of structuring a web page and getting traffic from the free natural search or organic editorial results on search engines. The Main aspect of SEO is to make your website easy for both users and search engine robots to understand. SEO help search engine to figure out each page content and what exactly the page is about. It helps users as well as a search engine to see or understand a web page.

Search Engine Optimization is a method of Strategies used to increase the number of visitors to a website by obtaining a high-ranking position in the search engine result page. There will be a greater chance that user can visit the site by getting higher rank in organic search result. Webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

SEO Factors:

1. On-Page Optimization
2. Off-Page Optimization

These are the two main factors of search engine optimization that can be used to get the higher rank listing in search engine results.

On-Page Optimization:

In search engine optimization, on-page optimization refers to both the content and HTML source code of a page that have an effect on your website listing in natural search results. On-Page factors will help the website to get higher rank in search engine result. These types of factors are controlled by you or by coding on your page. An example of on-page optimization includes Meta tags, actual HTML code, keyword density and keyword placement.

Off-Page Optimization:

In search engine optimization, off-page optimization refers to factors that are not controlled by you or the coding on your page. Off-Page factors have an effect on your website or web page listing in natural search results. An Off-Page SEO technique is used to Optimize your website with just as important as optimizing for on-site SEO. People can go outside of Google to surf for the information, so make sure your marketing to those other areas as well as to the search engines. Examples of off-page optimization include things such as link popularity, posting articles, blogs and page rank.

by Riya Aishu
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This article helps begginers to learn about seo and seo factors.
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