How To Analysis The Quality BacklinksHow To Analysis The Quality Backlinks

Backlinks have been a matter of discussion among both the newbie and the pro bloggers and internet marketers, as they are having a prominent influence on the Search Engine Optimization and ranking of your blog or website, which helps you to increase the pace of your online marketing or blogging career. In a simple manner, backlinks are any kinds of hyperlinks that lead you to your blog/website.

It is important to understand your link profile, as this will give a clear idea of whether or not you’re on the right track.

Analyze the Quality of Website

There are many websites out there, so no matter in what niche you are, you can find the website that you are willing to link to you. Hence why, you can be picky and only choose the ones that are good and will have positive impact on your SEO.

Below, you’ll find the most important metrics to analysis the back linking quality:

  1. Check if the website is indexed by the Google- If you are building the backlinks for SEO, then it is important that all your links come from the website that is not penalized. One way to check if the website was severally penalized is to check if it’s indexed in Google.
  1. The quick way to check this is to use the following search query in Google: . Ex. site:
  1. Check if website is ranking for its own name- In some cases, you can find if the Google algorithm has penalized website or if it has low authority, by searching the name of the domain in Google. If the site is not ranking in the first position by its own name, there’s a risk that website is not very reliable in the Google’s eyes. If the site is nowhere on the first page, without a doubt, a link from that website will not have any good impact on your SEO.
  1. Is the website is related yours? – If you want to get the backlink from the website, the content of the website should be related to yours. Having backlink from relevant sites is always required for doing ethical or comprehensive SEO.
  1. Check how often the site publishes the new content: If the website, you are testing has passed the above two steps, you are on the right path and you might have found a good site to get a link. You can check the blogs of the website; you are checking and see how frequently they are publishing the new content.
  1. Analyze how the readers engage with their posts: If you are going to build a link by the guest blogging, you should also be interested how active the audience of the website you are checking.
  1. Check the SEO metrics:  Most of the time, you can start analyze the quality of website, by checking the SEO metrics: there are some important metrics to check:
  • Domain authority – A website with the Domain authority above 20 is good and can help you with the SEO
  • Spam Score- The metrics provided by the moz can tell you how likely it is that the site is analyzed to be flagged as SPAM. The spam score above 5 can tell that website is bad.
  • Backlink status: look at how the site you are checking is linking to the third party websites.
  • Trust and citation flow- sites with the score below 10 are usually not worthy.

If after analyzing all the above points, if the website has passed your check, it means that you’ve found a good website. Now you can try to get backlinks from this site which will help to push your website up in search engine result page. Then your website can achieve a better position in the online business.


Backlinks from the highly trusted and popular website significantly increases your website authority; they are a great source of exposure and also help in driving the referral traffic.

For the basic analysis, you should look at:

·        Total Number of links

·        Number of unique domains

·        Linking domains vs. total links

·        Anchor text usage and variance- branded, keyword rich etc.

·        Fresh/incoming links

·        Page performance

·        Link quality

by Jenny Pitula
References and Bibliography

iMedia Designs provides high qualities of services that includes Web Design and Custom Web Development Toronto, Magento eCommerce Development, Shopify Web Application Design,  Mobile App Development and Digital Marketing.

Rated:NR/0 Votes
Add To My Article Reading List
Add To My Article Reading List
Print Article
More Article By Jenny Pitula
More Article by Jenny Pitula
More Articles From Search Engine Optemization
More Articles From Search Engine Optemization
Related Articles and Readings
Link Cheating On The Rise By: Maya Pinion
Website owners and webmasters who are trying to improve their search engine ranking by trading links with other sites should beware of being cheated. Beware of link cheating. What is link cheating?Link cheating is when the other party in a link exchange does not live up to the bargain and ...
Link Exchanges What You Need To Know Before Your Exchange Links By: Michael Warren Taylor
Link Exchanges are the most popular way for webmasters to get targeted traffic to their websites. It is designed for enhancing their web ranking with Google, Yahoo and the numerous other search bots out there.But! What you don't know could hurt you instead of helping you! ...
How to Build Better Page Rank With Link Submission and Why? By: Dansar Gin
Every website owner want to have a higher page rank in search engine because with higher page rank their website contents will be more visible and on higher position on search engine Not only contents give you traffic from search engines, there is ...
Reciprocal Linking Scams What to Look for and How to Avoid Them By: Brian Osborne
Reciprocal linking scams have increased immensely during the past year. Initially we thought that this problem only related to gambling and casino related websites but an audit of our commercial link partners suggests that it is a serious problem within the broader online community. Over the past eighteen months, we ...
Powerful and Effective Link Building Catapult Your Search Engine Rankings By: Alan Rabinowitz
One of the most powerful aspects of Search Engine Optimization is link building. Proper link building for the purpose of rankings uses Targeting Links. Targeting Links are one of the most effective approaches, as the links pass PageRank, and are already proven to rank your competitors. The ?Old School? terminology ...
The information provided in this article and/or the comments is the sole responsibility of their respective authors and does not necessarily reflect the opinion of  does not endorse any article and/or comments published by our web users unless otherwise noted. 

Member Panel

login to submit articles and more


  • » Active Categories: 419
  • » Active Articles:252603
  • » Active Authors:31917
  • » Active Members: 38237
  • » Statistics Updated:
    - Tue Sep 1st, 2020 09:28AM EST